Product Marketing Manager

HealthEdge; Deutschland; Vor Ort; EUR 78.381 - 107.666; Vollzeit

Zusammenfassung

HealthEdge is looking for a Marketing Manager in Product Marketing to enhance its marketing team. This role involves cross-functional collaboration to market the HealthEdge Source™ products effectively while developing communication strategies. The ideal candidate will have significant experience in the healthcare IT space and be skilled in market analysis, project management, and content creation.

The position supports hybrid work and involves both strategic and tactical marketing responsibilities. Candidates can live anywhere in the US, contributing to a diverse and inclusive workplace.

Qualifikationen

• 5-6+ years in technical marketing or product management in healthcare technology.
• 1-2+ years of experience crafting messaging and marketing content.

Aufgaben

• Develop and execute annual product marketing plans.
• Collaborate with sales and management on strategy and positioning.
• Conduct primary and secondary market research.

Kenntnisse

Technical marketing

Market analysis

Cross-functional leadership

Content creation

Project management

Ausbildung

Bachelor's degree in marketing or relevant field

Master’s degree in business (preferred)

Jobbeschreibung

Overview

HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s HealthEdge Source™ products. Reporting to the Director of Product Marketing for Core Solutions (HealthRules Payer, Provider Data Management and HealthEdge Source), this individual would develop and execute marketing plans, commercialization efforts, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. This role provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment.

About Commercial Excellence

The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing. These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility.

Your Impact

• Develop and execute annual product marketing plans, programs, and tactics aligned with business goals.
• Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages.
• Build market knowledge and conduct primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end‑user behaviors.
• Contribute to competitive intelligence findings and insights. Synthesize information into battle cards designed to inform key stakeholders.
• Develop a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process.
• Help create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets.
• Collaborate directly with the product management team to distill key functionality and benefits into core product messages.
• Leverage messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content.
• Participate in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensure launches are integrated with demand‑generation campaigns.
• Develop customer references, testimonials, and case studies for external and internal use.
• Leverage the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified.
• Estimate, lead, develop, and direct the work of cross‑marketing and HealthEdge Source Business contributors, team leaders, and supervisors. Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals.
• Establish new processes and procedures that promote clear communication, transparency, and efficiency.

What You Bring

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre‑sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment.
• 1-2+ years of demonstrated track record in crafting positioning and marketing content.
• Exercise judgment to plan and accomplish individual and team goals.
• Comfortable making decisions about complex issues. May escalation more complex issues to senior management to ensure alignment on approach.
• Ability to navigate a high‑growth, collaborative culture with a high degree of adaptability.
• A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products.
• Master’s degree in business is preferred.
• Demonstrated ability in launching and growing innovative technology products.
• Strong writing, communication, presentation development, and storytelling delivery skills.
• Exceptional team player with the ability to lead through influence and drive high‑impact outcomes with product management, sales, finance, and operations.
• Strong organizational and project management skills with a bias for action.

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.

Geographic Responsibility

While HealthEdge is located in Boston, MA you may live anywhere in the US.

Type of Employment

Full‑time, permanent.

Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Work across multiple time zones in a hybrid or remote work environment.
• Long periods of time sitting and/or standing in front of a computer using video technology.
• May require travel dependent on company needs.

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre‑employment criminal background check.

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans, and persons with disabilities.

The annual US base salary range for this position is $91,000-$125,000/Yr. This salary range may cover multiple career levels at HealthEdge. Final compensation will be determined during the interview process and is based on a combination of factors including, but not limited to, your skills, experience, qualifications and education.