Brand Manager

Telepath; Deutschland; On-site; EUR 52,000 - 72,000; Full time

Job summary

Telepath is seeking an experienced Brand Manager to support both Sales and Marketing execution. The role balances creative vision with business acumen, driving engagement, conversions, and growth.

You will work with the Business Director to lead campaigns, influencer partnerships, and cross-functional initiatives that turn brand strategy into measurable results, shaping a brand with heart and impact.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 4 years in brand, marketing, or commercial strategy roles.
• Strong creative sensibility with commercial thinking.
• Experience with influencer collaborations and campaigns.

Responsibilities

• Define and evolve brand identity, messaging, and campaigns across all platforms.
• Lead end-to-end execution of brand campaigns—from concept to launch.
• Oversee content creation across digital, social, paid media, and CRM.
• Identify, engage, and manage relationships with key opinion leaders (KOLs) and influencers.
• Collaborate with sales, e-commerce, product, and marketing teams to align plans.

Skills

Creative branding

Campaign management

Influencer & KOL collaborations

Cross-functional collaboration

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Analytics

Klaviyo

Job description

Job Title: Brand Manager

Location: Bangkok / Remote

Job Type: Full-time

Role Description

We're looking for a Brand Manager to support bothSales and Marketing execution. This role requires a balance of creative vision and business acumen—someone who understands how strong branding can drive engagement, conversion, and long-term growth.

In this role, you'll work side-by-side with our Business Director to lead initiatives across both sales and marketing. From campaign development to influencer partnerships and cross-functional execution, you'll play a key role in turning brand strategies into measurable results that support growth and revenue.

It's a fast-paced, collaborative role for someone who's hands-on, adaptable, and excited to help shape a brand with both heart and impact.

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve brand identity, messaging, and key campaigns across all platforms.
• Build brand plans that connect with our core audience and support short- and long-term growth.
• Ensure all communications and touchpoints stay aligned with brand values and product direction.

Campaign Management & Content Creation

• Lead end-to-end execution of brand campaigns—from concept to launch.
• Oversee content creation across digital, social, paid media, and CRM.
• Brief creative teams to deliver high-impact visuals, assets, and messaging.

KOL & Influencer Collaboration

• Identify, engage, and manage relationships with key opinion leaders (KOLs), influencers, and content creators.
• Develop collaboration strategies that fit brand image and market trends.
• Monitor content delivery, performance, and audience engagement.

Cross-Team Collaboration

• Work closely with sales, telesales, and e-commerce teams to align plans and calendars.
• Support launches, promotions, and channel-specific initiatives with targeted messaging and assets.
• Coordinate with product and R&D for insights, roadmap alignment, and content support.

Market Insight & Optimization

• Analyze performance across campaigns and channels to identify wins, gaps, and next steps.
• Stay updated on consumer behavior, industry trends, and competitor activity.
• Use data to inform decision-making and continuously improve marketing impact.
• Research market trends, consumer behavior, and competitive activity to inform marketing strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 4 yearsof experience in brand, marketing, or commercial strategy roles.
• Strong creative sensibility with commercial thinking.
• Strong experience in content creation, campaign planning, and managing collaborations with influencers and KOLs.
• Experience leading campaigns across paid media, digital content, and influencer marketing.
• Highly organized, collaborative, and outcome-focused.
• Familiarity with tools like Meta Ads Manager, Google Analytics, Klaviyo, etc. is a plus.
• Industry experience in beauty, wellness, or FMCG is a plus.