Brand Consultant (All Genders)

zooplus; München; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working model

Development opportunities

Wellbeing offers

20% employee discount

Subsidised transport or bike leasing

Job summary

A leading pet e-commerce company located in Munich seeks a Brand Consultant to enhance product listings and marketing strategies. You will collaborate with vendors to optimize offerings, analyze performance metrics, and support marketing initiatives. Candidates should possess a graduate degree in a business-related field, be fluent in English, and have strong analytical skills. The company offers a hybrid working model with benefits like training, wellbeing offers, and employee discounts.

Qualifications

• Fluency in English is essential.
• Graduate degree in a business-related discipline.
• First work experience in Category Management, Vendor Management, or Marketing is an advantage.
• Strong analytical and strategic thinking.
• Ability to understand customer needs and market requirements to enhance the customer experience.
• Proficiency in MS Office (especially Excel and PowerPoint).

Responsibilities

• Review product listings and identify gaps in the vendors' product offerings.
• Create promotion and marketing calendar based on vendor objectives.
• Track and analyze the performance of promotion and marketing activities.
• Collaborate with team members to create a joint business plan.
• Analyzing traffic channels to identify areas for improvement and developing action plans to optimize performance.
• Identifying opportunities to participate in campaigns and deal planning.
• Optimizing detail pages for search and browsing by updating search keywords, refining product attributes, and improving navigation.
• Suggesting recommendations for improvement based on industry trends, customer feedback, and competitor analysis.
• Supporting in informing vendors about Z+ services and supporting their participation.
• Supporting in providing monthly data reporting and basic digital insights.
• Assisting in identifying potential expansion opportunities to other countries.
• Collaborating with other team members to create a joint business plan to achieve vendors and Z+ yearly priorities.

Skills

Analytical thinking

Strategic thinking

Understanding customer needs

Fluency in English

Proficiency in MS Office (Excel, PowerPoint)

Education

Graduate degree in business-related discipline

Tools

MS Office (Excel & PowerPoint)

Job description

Join to apply for the Brand Consultant (All Genders) role at zooplus.

With over 25 years’ experience and a passion for pets, zooplus is a leading player in the pet e‑commerce industry. We work together to adapt to change and continuously improve, driven by a shared love of pets. This is the power of plus.

Job Description

As a Brand Consultant, you will be involved in:

• Reviewing product listings and identifying gaps in the vendors\' product offerings.
• Ensuring the creation of new product listings and updating existing content to ensure accuracy and completeness.
• Creating a promotion and marketing calendar based on the vendor\'s objectives and the company\'s overall marketing strategy.
• Tracking and analyzing the performance of promotion and marketing activities to identify areas for improvement.
• Analyzing traffic channels to identify areas for improvement and developing action plans to optimize performance.
• Identifying opportunities to participate in campaigns and deal planning.
• Optimizing detail pages for search and browsing by updating search keywords, refining product attributes, and improving navigation.
• Sug gesting recommendations for improvement based on industry trends, customer feedback, and competitor analysis.
• Supporting in informing vendors about Z+ services and supporting their participation.
• Supporting in providing monthly data reporting and basic digital insights.
• Assisting in identifying potential expansion opportunities to other countries.
• Collaborating with other team members to create a joint business plan to achieve vendors and Z+ yearly priorities.

Qualifications

• Graduate degree in a business-related discipline
• First work experience in Category Management, Vendor Management, or Marketing is an advantage
• Fluency in English
• Strong analytical and strategic thinking
• Ability to understand customer needs and market requirements to enhance the customer experience
• Proficiency in MS Office (especially Excel and PowerPoint)

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, zooplus offers hybrid working, with an average split of 60% in the office and 40% at home. There is also an option to work for 20 days abroad in approved countries. Zooplus provides development opportunities, training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% employee discount across all products. You will find more information about benefits at your local office.

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all team members.