Senior Strategic Campaign Marketing Manager (All Genders)

zooplus SE; Bayern; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

20 days abroad

Training and development

Wellbeing programs

Transport or bike leasing

Employee discount

Job summary

zooplus SE is seeking a Marketing professional to join our Central Campaign Management team in Germany. You will drive data-informed campaigns, optimize strategy and customer engagement across multiple markets, collaborating with stakeholders from Campaign Operations and regional teams.

We value a strong background in brand marketing, planning and execution of large-scale campaigns, plus fluent English communication.

Qualifications

• Experience in campaign and brand marketing in international, multi-market setup.
• Strong communication and presentation skills in English; other languages a plus.
• Solid experience planning, executing and optimizing large-scale, centrally driven campaigns.

Responsibilities

• Drive a data-informed campaign approach and optimize strategy and customer engagement.
• Plan, manage, execute and analyze campaigns and performance with KPI documentation.
• Collaborate with a Central Campaign Manager and Campaign Operations Bucket.
• Develop creative concepts and mediaplans; coordinate bookable marketing packages.
• Collaborate with external agencies and contribute to technical developments.

Skills

Campaign planning

Brand marketing

Data-driven decision making

Cross-functional collaboration

Agile mindset

English communication

Education

Bachelor's degree in Marketing or Business

Tools

CRM platforms

Marketing automation

KPI dashboards

Job description

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

The Central Campaign Management division oversees centrally planned, large-scale campaigns executed across all countries, ensuring strategic alignment and consistency, and manages key campaign types including #1 Campaigns, sales activation campaigns, pet expertise campaigns, central OB campaigns, and app-exclusive campaigns.

• Drive a data-informed campaign approach by assessing campaign outcomes, uncovering performance drivers and barriers, and using insights to continuously optimize campaign strategy, mechanics, and customer engagement.
• Responsible for individual campaign planning, management, execution and control as well as analysis of the campaigns (including necessary documentation and further development of campaign concepts after performance analysis.) in close collaboration with a respective Central Campaign Manager from the Campaign Operations Bucket
• With your Marketing background and experience in brand, branding and brand identity you are able to compile strong sales and promotion driven campaigns and mechanisms driven by certain business needs.
• Develop new campaign concepts and sales mechanisms tailored to each campaign type and corresponding key messaging to strategically support on building the zooplus brand.
• With agile approach and mindset regarding campaign planning and managing, react to unexpected circumstances and adapt to trends.
• Be constantly aware of local conditions to offer the best campaign to the respective customer in different countries.

Responsibilities in the Campaign Marketing Bucket:

• Development of innovative creative concepts (meeting the brand identity) taking into consideration customer oriented and target group specific Media ideas and customer touchpoint strategies.
• Development of mediaplans in alignment with all the different channel owners
• Development and coordination of bookable Marketing packages for suppliers and OB including internal and external channels (focus on external channels in close alignment with the Campaign Operations Bucket to ensure the consistency of our online and offline presence.)
• Support of Campaign performance analysis with all channel owners (Marketing KPI Score Card)
• Presenting Campaign Concepts, Briefings etc. to various stakeholders of different hierarchies

Additional tasks:

• Collaboration with external agencies (steering, monitoring, briefing, project management, etc.).
• Taking part in technical developments (app, targeting integration, raffle integration, tool development campaign management).

• Exceptional analytical and strategic thinking skills, with the ability to evaluate campaign effectiveness, uncover root causes behind performance trends, challenge assumptions, and transform data-driven insights into business and marketing actions.
• Solid experience in campaign and brand marketing in an international, multi-market setup
• Strong ability to plan, execute, and optimize large-scale, centrally driven campaigns
• Good understanding of brand identity, sales mechanics, and KPI-driven campaign performance
• Experience working cross-functionally with media, channel owners, and senior stakeholders
• Agile mindset with the ability to adapt quickly to market and local needs
• Strong communication and presentation skills in English; additional languages are a plus

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

A note on compensation:

We believe in being transparent about salary ranges. The range shown reflects the full scope that the role can grow into over time, depending on experience, skills, and impact. Most offers are positioned around the midpoint of the range, ensuring a fair and consistent approach across our teams.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid