Brand Activation Manager – Special Projects (m/f/d)

HOLY Softdrinks GmbH; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company shares

Flexible hours

28 vacation days

30 work-from-abroad days

€1,500 learning budget

Urban Sports Club membership

Public transport subsidy

Job summary

HOLY is seeking an experienced Brand Activation Manager (m/f/d) – Special Projects in Berlin to turn bold ideas into unforgettable HOLY moments. Lead end-to-end activations, from concept to execution, across Consumer Fairs, Festivals, and pop-up experiences, aligning with our Senior Brand Activation Manager.

You’ll own creative briefs, manage agencies and partners, and drive measurable impact while growing with HOLY's rapid-scale growth in Europe.

Qualifications

• Hands-on experience in experiential marketing, brand activation or event management.
• Independently managed events, campaigns or significant project workstreams from planning through execution.
• Creative thinker with ability to turn ideas into tangible activations.
• Organized, ownership-driven, able to manage budgets, deadlines and stakeholders.
• Strong communicator and team player, capable of writing briefs and aligning partners.
• Commercially minded and eager to grow, shaping future activations.

Responsibilities

• Own Special Projects End-to-End: plan and execute brand activations from idea to evaluation.
• Create and test new activation formats like mass sampling and campus tours.
• Deliver Creator & Community experiences through events and sponsorships.
• Coordinate with Brand, Design, Social, Partnerships and Production teams.
• Manage budgets, track KPIs, and translate feedback into improvements.

Skills

Brand activation

Event management

Creative thinking

Project management

Budget management

Stakeholder management

Job description

About HOLY

• HOLYis the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel:In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

About the Position

What's the craziest way you could bring powdered soft drinks to life in the real world? If a few completely wild ideas just popped into your head – especially the ones you'd normally be too afraid to say out loud – this might be your dream job. Plan crazy Creator Events, build HOLY's campus marketing from scratch, launch mass sampling activations with walking promoters in 50 German cities on the same day, or bring bold guerrilla stunts and unconventional brand experiences to life. As our Brand Activation Manager (m/f/d) – Special Projects, you'll turn ideas that sound almost impossible into unforgettable HOLY moments, owning exciting projects from concept to execution alongside our Senior Brand Activation Manager. Think big, get creative, make it happen – and make sure it actually delivers impact. You'll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe's fastest-growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop-Up Stores and Special Projects.

Responsibilities:

• Own Special Projects End-to-End:Independently plan and execute a wide range of brand activations, from initial idea and concept development to budgeting, production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex projects with support from our Senior Brand Activation Manager.
• Bring New Activation Formats to Life: Develop and execute creative initiatives such as Mass Sampling, Campus Tours, Retail Tours, Wrapped Cars and unconventional brand activations. Research opportunities, turn ideas into actionable concepts and help test and scale formats that bring HOLY to new audiences.
• Create Memorable Creator & Community Experiences:Plan and deliverCreator Events, Creator Sponsorships, Community Events, Offsites and Internal Events. Coordinate venues, guests, production requirements and event experiences to create exciting HOLY moments that strengthen relationships and generate relevant content.
• Connect Teams, Partners & Production:Work closely withBrand, Design, Social, Community, Partnerships and Contentto develop clear creative briefs and coordinate deliverables. Manage agencies, suppliers and service providers, oversee onsite execution and ensure every activation meets HOLY's high quality standards.
• Drive Performance, Innovation & Continuous Improvement:Manage project budgets, track relevant KPIs such as Trials, Reach, New Customers and Brand Love, and turn feedback into concrete improvements. Proactively contribute new ideas to the Special Projects roadmap and help build repeatable concepts, processes and playbooks for future activations.

About You

• Experienced Brand Activation & Event Manager: You bring hands-on experience in experiential marketing, brand activation, creative production or event management. You've already independently managed events, campaigns or significant project workstreams from planning through execution.
• Creative & Full of Ideas:You love developing unconventional brand experiences and have a strong instinct for what gets people excited. You're not just great at coming up with ideas – you know how to turn them into something real.
• Organized & Ownership-Driven: You're structured, reliable and comfortable managing multiple projects, budgets, deadlines and stakeholders. You take responsibility, think ahead and proactively find solutions while knowing when to involve others in complex decisions.
• Strong Communicator & Team Player: You're confident working with creative teams, agencies, creators, suppliers and other external partners. You know how to write clear briefs, align expectations and bring different people together to deliver great projects.
• Hands-on, Flexible & Solution-Oriented:You enjoy the variety of working on projects that don't always have an existing blueprint. You stay calm when plans change, adapt quickly and are happy to roll up your sleeves to make things happen.
• Commercially Minded & Eager to Grow:You understand that great brand activations should create measurable impact, not just look impressive. You're curious, proactive and excited to take on increasingly complex projects while helping shape the future of HOLY's Special Projects.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product:Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity:Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth:flexible hours, 28 vacation days, 30 work-from-abroad days,€1,500 learning budget, Urban Sports Club membership, 63€ public transport subsidy, and biannual 360° feedback tied to your compensation.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• Hiring Manager interview with Manuel: We will dive a bit deeper into your experience and details of the role.
• Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
• Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
• Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision:If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [e-mail].