Brand Activation Manager - Consumer Fairs (m/f/d)

HOLY; Berlin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company equity

Vacation days 28

Learning budget

Urban Sports Club

Transport subsidy

Work-abroad days

Job summary

HOLY is seeking a Brand Activation Manager to lead consumer fairs from concept through on-site execution. You’ll work with organizers, agencies and production partners to turn bold ideas into tangible brand experiences that drive trials and commercial impact.

You’ll join a hungry Brand Activation team that blends creativity with commercial thinking to scale HOLY across festivals, fairs and pop-ups while maintaining high-quality standards.

Qualifications

• Hands-on experience in event marketing, consumer fairs, experiential marketing or comparable B2C activations.
• Independently managed events or significant project workstreams from planning through execution.
• Structured and organized with ability to juggle budgets, timelines, suppliers and stakeholders.

Responsibilities

• Own Consumer Fairs End-to-End: plan and execute fairs from concept and budgeting to production, onsite execution and evaluation.
• Create Outstanding Brand Experiences: develop booth concepts and activation ideas to drive product trials and engagement.
• Manage Partners, Suppliers & Onsite Teams: coordinate logistics, staffing and onsite operations with partners.
• Connect Teams & Drive Performance: collaborate with Partnerships, Community, Content, Brand and Operations; track KPIs like Trials, Reach, New Customers and Revenue.
• Shape the Future of Consumer Fairs: contribute to strategy and scalable activation concepts for new markets.

Skills

Event management

Project management

Budgeting

Stakeholder coordination

Brand activation

Communication

Multitasking

Job description

About HOLY

• HOLYis the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars onreviews.io speak for themselves.
• From D2C to Global Omnichannel:In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

About the Position

Gamescom. FIBO. DoKomi. OMR. What if turning Germany's biggest consumer fairs into unforgettable HOLY experiences was actually your job?

From bringing HOLY to hundreds of thousands of gaming fans, fitness enthusiasts, anime lovers and car enthusiasts to creating booths and brand activations that people simply can't walk past – you'll make sure HOLY stands out wherever we show up. As our Brand Activation Manager (m/f/d) – Consumer Fairs, you'll own exciting events from the first creative concept to the final onsite execution, working with organizers, agencies and production partners to turn ambitious ideas into reality. Massive crowds, bold brand experiences, thousands of product trials and real commercial impact. If you love the buzz of live events, thrive on complex projects and know how to turn a great idea into flawless execution, this might be exactly your kind of job.

You'll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe's fastest-growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop-Up Stores and Special Projects.

Responsibilities

• Own Consumer Fairs End-to-End: Independently plan and execute your own consumer fair projects, from initial concept and budgeting to production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex events with support from our Senior Brand Activation Manager.
• Create Outstanding Brand Experiences: Develop exciting booth concepts, sampling mechanics and creative activation ideas that make HOLY stand out and create memorable moments for visitors. Turn ideas into realistic execution plans that drive product trial, customer engagement and commercial impact.
• Manage Partners, Suppliers & Onsite Teams: Work directly with event organizers, agencies, production partners and external service providers. Coordinate logistics, staffing, promoter briefings and onsite operations, ensuring every activation runs smoothly and meets HOLY's high quality standards.
• Connect Teams & Drive Performance:Collaborate closely with Partnerships, Community, Content, Brand and Operations to turn consumer fairs into integrated brand experiences. Manage project budgets, track KPIs such asTrials, Reach, New Customers and Revenue, and use data and visitor feedback to continuously improve future activations.
• Shape the Future of Consumer Fairs:Proactively bring new ideas, identify opportunities and contribute to the development of our Consumer Fairs strategy. Help build scalable activation concepts, playbooks and processes that enable us to deliver even better events and expand successful formats into new markets.

About You

• Experienced Event & Project Manager:You bring hands‑on experience in event marketing, consumer fairs, experiential marketing or comparable B2C activations. You've already independently managed events or significant project workstreams from planning through execution.
• Organized & Ownership-Driven: You're structured, reliable and comfortable managing multiple timelines, budgets, suppliers and stakeholders. You take responsibility, proactively solve problems and know when to ask for input on more complex decisions.
• Creative Brand Enthusiast:You love developing exciting brand experiences and have a strong sense for what makes an activation stand out. You combine fresh ideas with a practical understanding of what it takes to bring them to life.
• Strong Communicator & Team Player:You're confident working with internal teams, external partners, agencies and onsite staff. You communicate clearly, keep everyone aligned and enjoy bringing different people together to make great things happen.
• Hands‑on & Stress-Resilient:You're comfortable being onsite, getting involved and making decisions when things don't go according to plan. You stay calm under pressure, find pragmatic solutions and are happy to roll up your sleeves.
• Commercially Minded & Eager to Grow: You understand that great activations should deliver measurable results, not just look good. You're curious, bring your own ideas and want to grow into managing increasingly complex projects with greater independence.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
• Top product:Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• Competitive comp. + equity:Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth:flexible hours, 28 vacation days, 30 work-from-abroad days,€1,500 learning budget, Urban Sports Club membership, 63€ public transport subsidy, and biannual 360° feedback tied to your compensation.

Find out more about HOLY and our team on our careers page.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• Getting to know you:We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• Hiring Manager interview with Moritz: We will dive a bit deeper into your experience and details of the role.
• Case study & on‑site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
• Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
• Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typically his process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [e-mail].