(Sr.) Trade Marketing Manager (m/f/d)

HOLY Softdrinks GmbH; Berlin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Company shares

Central Berlin office

Flexible hours

Learning budget €1,500

Urban Sports Club membership

Public transport subsidy

Biannual 360° feedback

Job summary

HOLY entered retail in 2024 and has quickly built a strong presence across major supermarket chains in Germany. We seek a Sr. Trade Marketing Manager to own the in-store experience, including POS assets, shelf standards, activations, and the toolkits that empower our KAM and Field Sales teams to win with retailers.

Working closely with our Director Retail, Ben, this role sits at the intersection of brand ambition and commercial execution, driving growth and ensuring HOLY’s shelves shine in-store.

Qualifications

• Trade/Shopper marketing background in FMCG or fast-paced consumer brand.
• Deep understanding of LEH retail mechanics, shelf logic, promotions and POS materials.
• Built toolkits, guidelines or playbooks used by others.
• Comfortable steering through a field sales organisation using data and clarity.
• Commercially driven mindset focusing on distribution, rotation and ROI.
• Hands-on and close to the shelf with a bias for execution.

Responsibilities

• Always-On POS & Retail Toolkits: own retail assets, toolkits, guidelines and asset libraries.
• Retail Excellence & Perfect Store: drive execution quality and monitor shelf compliance.
• In-Store Marketing & Shopper Activation: translate campaigns into retailer-specific activations and measure effectiveness.
• Sales Enablement through Retailer Activations: equip KAM and Field Sales with retailer-specific programs and insights.

Skills

Trade Marketing

Shopper Marketing

Retail Marketing

German language

Canva

Notion

Slack

Tools

Canva

Notion

Slack

Job description

About HOLY

• HOLYis the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.


• Over 2M loyal customers:Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars onreviews.iospeak for themselves.


• From D2C to Global Omnichannel:In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.


• We are still just getting started:Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

About the Position

HOLY entered retail in 2024 and has since quickly built a strong presence across major supermarket chains in Germany. What started as a new channel has rapidly become one of our most important growth drivers, with expanding distribution, increasing shelf presence and growing activation opportunities.

Now that we are in the stores, the question is how well we show up in them. We are looking for a (Sr.) Trade Marketing Manager to own HOLY's in-store experience: the always-on POS assets, the standards that define a perfect HOLY shelf, the in-store activations behind every campaign, and the toolkits that let our KAM and Field Sales teams win with retailers.

Working closely with our Director Retail, Ben, this role sits at the intersection of brand ambition and commercial execution.

Responsibilities

• Always-On POS & Retail Toolkits
  Own HOLY's permanent retail assets and execution toolkits. Develop and maintain our always-on POS materials, build toolkits for retailers and the field force, and own our retail guidelines, playbooks and asset libraries.


• Retail Excellence & Perfect Store
  Drive execution quality and continuously improve the retail experience. Set Perfect Store standards and execution guidelines, and monitor shelf and floor compliance across store level.


• In-Store Marketing & Shopper Activation
  Own all in-store initiatives that drive visibility, conversion and engagement. Translate brand campaigns into retailer-specific in-store activations, develop the shelf, display and POS concepts behind them, coordinate Design, Sales and Field Sales on execution requirements, and measure and optimise activation effectiveness.


• Sales Enablement through Retailer Activations
  Equip our KAM and Field Sales teams to win in-store. Build retailer-specific engagement and activation programs, from retailer WhatsApp groups to distribution boxes, support the team with trade shows, retailer events and sell-in materials, and feed retailer and shopper insights back into how we execute.

About You

• Trade or shopper marketing background: 3-6 years in Trade Marketing, Shopper Marketing, Retail Marketing or a comparable commercial role within FMCG or a fast-paced consumer brand.


• Retail and POS understanding: You deeply understand LEH retail mechanics, shelf logic, promotions and POS materials, and you know what actually moves a shopper at the shelf.


• Builder of systems, not one-offs: You have created toolkits, guidelines or playbooks that other people picked up and used, and you care about the asset library as much as the individual asset.


• Comfortable steering through others: You can hold an execution standard with a field sales organisation and regional sales leads who do not report to you, using clarity and data rather than escalation.


• Commercially driven mindset: You think in rotation, distribution and ROI, and you are comfortable using data to evaluate and improve in-store activations.


• Hands-on and close to the shelf: You enjoy building structure in a fast-scaling environment while staying close to execution and operational detail. Store visits energise you.


• Language and tools: Fluent in German and comfortable working with tools such as Canva, Notion and Slack.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritize providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• A successful and growing company: Join a company that has been growing profitably and quickly for the last 36+ months and has just raised a Series B, while many other e-commerce companies are struggling.


• Huge impact: Enjoy huge impact to shape HOLY's internationalization in a top market.


• Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!


• Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.


• Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.


• Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauer Berg, flexible working hours, and much more.


• Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity, giving you the chance to share in our current success and benefit from the massive upside as we scale.


• How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, and biannual 360° feedback tied to your compensation.

The Process

• Getting to know you: We will have a 30-minute screening interview where we will talk to you more about HOLY and the position, and see if our expectations match.


• Hiring Manager interview with Ben (Director Retail): We will dive a bit deeper into your experience and details of the role.


• Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.


• Reference calls: At this stage, we'd like to connect with 1-2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.


• Founders interview: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.


• Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark on this journey together with you!

Typically this process should take around 2-3 weeks.