B2B Marketing Automation Manager

Wolt; Berlin; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Fast-growing media ecosystem in Europe

Digital advertising operations 경험

International and collaborative环境

Job summary

Wolt in Berlin seeks an experienced B2B Lifecycle Marketing Automation Manager to drive the Lead Lifecycle and CRM programs across 23 European markets. You will partner with marketing and sales to design, execute and optimize personalized customer journeys that boost engagement, retention and revenue.

The role requires strong SQL/BI skills, hands-on experience with Customer.io and Salesforce, and the ability to lead a junior marketer while aligning programs with data privacy standards.

Qualifications

• Bachelor's degree in marketing, business administration, or related field, or equivalent experience.
• 4–6 years of experience in CRM or lifecycle marketing in a B2B, ads or SaaS.
• Strong analytical skills to interpret data for decision-making.
• SQL and BI skills (e.g. Looker) are a plus.
• Hands-on experience with marketing automation platforms (Customer.io) and Salesforce.
• Excellent written and verbal communication; ability to manage multiple projects.

Responsibilities

• Own and develop the Wolt Ads lifecycle marketing strategy for activation, retention and growth.
• Build automated, personalised customer journeys across email, in-app, push and SMS.
• Improve lead nurturing, qualification and handoff with Sales Ops for cross-market consistency.
• Use customer data and segmentation to personalise campaigns and enhance the lifecycle.
• Measure lifecycle performance and run A/B tests to improve results.
• Collaborate with Data and Engineering to maintain data quality and integrations (Salesforce, Customer.io).
• Work with Marketing, Product and local teams to scale campaigns across markets while respecting privacy.
• Coach and develop a Junior Lifecycle Marketing Manager with clear priorities.

Skills

CRM experience

Lifecycle marketing

SQL

BI tools (Looker)

Customer.io

Salesforce

Communication

Project management

Education

Bachelor's degree or higher

Tools

Customer.io

Salesforce

Looker

Job description

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Wolt is the leading local commerce platform in several markets across Europe and Asia. Wolt makes it incredibly easy for you to discover and get what you want. Delivered to you – quickly, reliably and affordably. And by doing so, we make cities better places to live.

Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 23 countries we operate, so brands can leverage consumer insights, connect with shoppers via advertising in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers.

About the Role

We are seeking an experienced B2B Lifecycle Marketing Automation Manager to join our Wolt Ads team. The successful candidate will be responsible for managing the Wolt Ads Lead Lifecycle process and for our customer relationship management (CRM) activities to drive engagement, retention, and revenue growth. The Marketing Automation Manager will work closely with the marketing and sales teams to develop and execute effective communications campaigns that increase customer loyalty and lifetime value.

About the team

Our Wolt Ads Product team is responsible for building our Ads business across 23 countries. Together with our in-market sales teams, the Marketing Automation Manager is responsible for setting up automated marketing communication programs that create, grow and retain Wolt Ads customers for both restaurants, retail and brands, as well as integrating communications with our Sales and Account management processes.

You will understand lead generation, including lead scoring and qualification, and partner with local Ad managers and Sales Ops. You'll provide guidance, reporting and lead-stage insights so Salesforce follow-up on leads is consistent across countries.

You will need to be a strong communicator with the ability to create and analyze reports about the customer lifecycle and client re-engagement. SQL is a plus, as are BI skills such as Looker and strong Excel skills.

In this role, you will be reporting to our B2B Lifecycle Marketing Lead, and working with key stakeholders across B2B Marketing, Global Ads and Wolt Ads Strategy teams.

What you’ll be doing

• Own and develop the Wolt Ads lifecycle marketing strategy across restaurants, retail partners, brands and agencies, focusing on activation, retention, reactivation and growth.
• Build and optimise automated, personalised customer journeys across channels such as email, in-app messaging, push notifications and SMS.
• Partner with Sales and Sales Operations to improve lead nurturing, qualification and handoff, ensuring a consistent experience across markets.
• Use customer data and segmentation to identify opportunities, personalise campaigns and improve the customer experience throughout the lifecycle.
• Measure and report on lifecycle performance, including conversion, retention and revenue, using insights and A/B testing to improve results.
• Work with Data and Engineering teams to maintain accurate customer data and reliable integrations between Salesforce, Customer.io and other systems.
• Collaborate with Marketing, Product and local teams to plan and deliver campaigns that scale across markets, while following data privacy and communication best practices.
• Manage and develop a Junior Lifecycle Marketing Manager, providing coaching, feedback and clear priorities.

Scope and accountability:

You will be accountable for: revenue influenced by lifecycle programmes; lead-to-first-campaign conversion and time to first campaign; retention and repeat-campaign rate; data quality and sync health in Customer.io; and the output and development of one direct report.

You will independently: diagnose funnel drop-offs and redesign journeys to fix them; prioritise competing requests from Sales, Product and Marketing against a single communications calendar; and adapt programmes to local languages, regulations and sales processes across 23 countries.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field, or equivalent experience.
• 4-6 years of experience in CRM or lifecycle marketing, in a B2B, ads or SaaS environment.
• Strong analytical skills and the ability to interpret data to inform decision‑making.
• SQL and BI skills (e.g. Looker) are a plus.
• Hands‑on experience with a marketing automation platform such as Customer.io (or similar) and with Salesforce.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience designing A/B and incrementality tests and measuring revenue influence.
• Knowledge of GDPR and other data protection regulations and best practices.
• Experience coaching or mentoring junior team members.

What we offer

• An opportunity to be part of one of the fastest-growing media ecosystems in Europe
• Hands‑on experience in digital advertising operations and campaign optimization
• A dynamic, international, and collaborative work environment
• The chance to make a tangible impact on partner success and Wolt’s advertising business
• Great benefits and clear opportunities for career growth

Why you’ll love it

• Global and growing fast: Be part of a fast-moving scaleup
• Ride of a lifetime: Accelerate your career and build your sales skills
• Instant impact: Take ownership and make a difference
• Big hearts and small egos: Surround yourself with smart, friendly people

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash.