Area Sales Manager

FMC Talent; Nordrhein-Westfalen; Vor Ort; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

FMC Talent is seeking an Area Sales Manager to drive new business and account development across Germany for complex machinery and automation solutions. The role covers OEMs, end users and system integrators, from prospecting to contract close, with involvement through delivery and commissioning.

You will engage with engineering teams to tailor technical solutions, build strong customer relationships, and manage a defined territory with strategic market focus.

Qualifikationen

• 3–7 years' B2B sales experience within an industrial, manufacturing or technical equipment environment.
• Proven experience managing complex technical sales processes with multiple stakeholders.
• Strong understanding of machinery, automation, manufacturing processes or industrial production environments.
• Demonstrable success developing new business and closing complex, high-value deals.
• Experience selling to technical and commercial decision-makers.
• Strong negotiation, presentation and communication skills.
• Native-level German and fluent written and spoken English.
• Commercially driven, organised and comfortable managing an independent territory.
• Experience with CRM systems, preferably Microsoft Dynamics 365.

Aufgaben

• Develop and manage a portfolio of OEMs, end users and system integrators across Germany.
• Identify new business opportunities through structured prospecting, customer visits and market activity.
• Meet customers on-site to understand production requirements, investment plans and operational challenges.
• Analyse manufacturing processes and identify opportunities for machinery, automation and production improvements.
• Work closely with engineering and project teams to develop technically appropriate customer solutions.
• Prepare and present technical and commercial proposals to a range of customer stakeholders.
• Manage complex sales cycles from initial engagement through negotiation and contract close.
• Build relationships across engineering, procurement, production and senior leadership functions.
• Support customers through project delivery, installation and commissioning.
• Maintain accurate pipeline, forecasting and sales activity information through CRM.
• Monitor competitor activity, market developments and new applications across the territory.
• Represent the business at customer meetings, technical visits and relevant industry events.

Kenntnisse

B2B sales

Industrial equipment

Negotiation

Presentation

Communication

Account management

Stakeholder management

Ausbildung

Technical degree in engineering/related

Tools

CRM systems

Microsoft Dynamics 365

Jobbeschreibung

Sector: Industrial Machinery | Packaging Automation | Manufacturing Technology

About the Company

Our client is a long-established international manufacturer of automated machinery and complete production lines, supplying advanced equipment to customers across the pharmaceutical, cosmetics and wider manufacturing sectors.

The business combines engineering expertise with automation and application-specific machinery to support customers with both standard production requirements and highly complex technical projects. Its solutions are designed around precision, reliability and flexibility, helping manufacturers improve production efficiency, maintain product quality and respond to changing operational requirements.

The German market represents an important growth opportunity, with the business looking to strengthen its commercial presence and develop long-term relationships with customers across the region.

The Opportunity

The company is seeking an Area Sales Manager to develop its business across Germany.

This is a new-business and account-development role focused on selling complex machinery and automation solutions into industrial and manufacturing environments. You will manage a territory of OEMs, end users and system integrators, identifying investment opportunities, understanding production requirements and working with engineering teams to develop appropriate technical solutions.

The role covers the full sales process, from initial prospecting and customer visits through technical and commercial proposal development, negotiation and contract close. You will also remain involved through project delivery, installation and commissioning, ensuring strong customer relationships throughout the sales cycle and beyond.

Key Responsibilities

• Develop and manage a portfolio of OEMs, end users and system integrators across Germany.
• Identify new business opportunities through structured prospecting, customer visits and market activity.
• Meet customers on-site to understand production requirements, investment plans and operational challenges.
• Analyse manufacturing processes and identify opportunities for machinery, automation and production improvements.
• Work closely with engineering and project teams to develop technically appropriate customer solutions.
• Prepare and present technical and commercial proposals to a range of customer stakeholders.
• Manage complex sales cycles from initial engagement through negotiation and contract close.
• Build relationships across engineering, procurement, production and senior leadership functions.
• Support customers through project delivery, installation and commissioning.
• Maintain accurate pipeline, forecasting and sales activity information through CRM.
• Monitor competitor activity, market developments and new applications across the territory.
• Represent the business at customer meetings, technical visits and relevant industry events.

About You

• 3–7 years' B2B sales experience within an industrial, manufacturing or technical equipment environment.
• Proven experience managing complex technical sales processes with multiple stakeholders.
• Strong understanding of machinery, automation, manufacturing processes or industrial production environments.
• Demonstrable success developing new business and closing complex, high-value deals.
• Experience selling to technical and commercial decision-makers.
• Strong negotiation, presentation and communication skills.
• Native-level German and fluent written and spoken English.
• Commercially driven, organised and comfortable managing an independent territory.

Highly Desirable Experience

We are particularly interested in candidates who have sold complex machinery, automation or capital equipment for established industrial manufacturers.

Relevant backgrounds could include organisations such as IMA Group, OPTIMA packaging group, Uhlmann, Körber Pharma or comparable machinery and automation businesses.

However, experience does not need to be specifically within pharmaceutical packaging. Candidates from broader industrial sectors will be considered, particularly those with experience selling:

• Packaging machinery
• Robotics
• Manufacturing equipment
• Process equipment
• Production-line solutions
• Food & beverage machinery
• Medical device manufacturing equipment
• Engineering and industrial technology
• Other complex capital equipment

Experience selling custom-engineered machinery or technically complex solutions is particularly relevant, as is previous responsibility for a defined geographical territory.

A technical degree in mechanical engineering, mechatronics, electronics, sales, marketing or a related discipline would be advantageous, but relevant commercial experience will also be considered.

Experience with CRM systems, ideally Microsoft Dynamics 365, is desirable.

Why Apply?

This is an opportunity to take ownership of a defined German territory within an established international engineering business with a strong reputation for technically complex machinery and long-term customer relationships. The position combines genuine new-business development with consultative technical selling, giving you the opportunity to work directly with manufacturers, OEMs and system integrators on significant capital investment projects. For an experienced industrial sales professional, it offers the scope to build a market, develop strategic customer relationships and contribute directly to regional growth.