Area Manager DACH - RIF.100167

W-ine; München; On-site; EUR 90,000 - 130,000; Full time

Job summary

W-ine, an established international company in premium wine & beverage, is seeking an Area Manager DACH to strengthen and develop our commercial presence across Germany, Austria and Switzerland. You will report to the Commercial Director and oversee existing customers and distribution partners while scouting new opportunities.

This role focuses on expanding Retail and Off-Trade channels, coordinating sales resources, and leading negotiations with importers and key accounts.

Qualifications

• Minimum several years in sales or key account management, preferably in wine/beverage.
• Strong negotiation and relationship-building skills with retailers.
• Fluent in German and English with travel across DACH.
• Proven track record in developing new business opportunities.

Responsibilities

• Develop and implement a DACH sales strategy.
• Manage existing customers and distribution partners.
• Drive growth in Retail and Off-Trade channels.
• Lead commercial negotiations and listings with key accounts.
• Collaborate with marketing on local launches.
• Represent the company at trade fairs.

Skills

Sales experience

Key Account Management

Multichannel sales

Negotiation

Job description

We represent an established international company operating in the premium wine & beverage industry. We are currently looking for an Area Manager DACH to strengthen and further develop the company’s commercial presence across Germany, Austria and Switzerland.

Position

Reporting to the Commercial Director, the Area Manager will be responsible for managing existing customers and distribution partners and developing new business opportunities.

A key priority will be the development of Retail and Off-Trade channels, alongside the management of a multichannel commercial network and the coordination of sales resources.

Key Responsibilities

• Develop and implement the commercial strategy for the DACH markets;
• Drive sales growth, ensuring revenue, volume and profitability targets are achieved;
• Manage and develop relationships with importers, distributors and strategic customers;
• Build and strengthen relationships with key Retail accounts, particularly across LEH, specialist retail and discount channels;
• Lead commercial negotiations, including listings, pricing, conditions and promotional activities;
• Identify new customers, partners and business opportunities;
• Monitor market trends, category performance and competitive dynamics;
• Prepare sales forecasts, budgets and regular performance reports;
• Collaborate with Marketing and Trade Marketing on local initiatives and product launches;
• Represent the company at relevant trade fairs and industry events.

Requirements

• Solid experience in Sales or Key Account Management, preferably within wine, spirits or beverages;
• Strong knowledge of the German market and Retail/LEH environment;
• Proven experience in direct negotiations with key Retail accounts;
• Experience managing importers, distributors and commercial partners;
• Strong business development, negotiation and analytical skills;
• Results-oriented, proactive and entrepreneurial mindset;
• Fluent German and English;
• Residence in Germany and availability to travel across the DACH region.

Additional Information

This job posting is open to candidates of all genders (Legislative Decree No. 198/2006) and in compliance with the provisions of Art. 10 of Legislative Decree No. 276/2003. Candidates are invited to read the privacy policy at https://www.wexecutive.eu/privacy-policy, pursuant to Articles 13 and 14 of EU Regulation 2016/679 on the protection of personal data. Authorization Min. Prot. R.0000155 of 31/12/2021.