Advisor Digital Media Manager (f/m/d) Programmatic & Social

IONOS Group; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working model

Flexible working hours

Canteen subsidy at some locations

Modern office with good transport

Employee discounts

Team events and development programs

Health and wellness offerings

Job summary

IONOS Group seeks an experienced programmatic media manager to own video, CTV, and paid social campaigns across multiple brands and markets. You will shape channel strategy, run ongoing optimisations, and forecast performance to inform the overall media plan.

You will negotiate with German publishers and sales houses, build AI-powered workflows, and establish tracking standards across teams while collaborating with international teams in English. Hybrid work and flexible hours offered.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, focusing on programmatic video, CTV or online video.
• Hands-on experience with DSPs such as DV360 or The Trade Desk, CM360 and ad servers, and paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built automations with AI tools for day-to-day work.
• Very good German and very good English for cross-brand and cross-market collaboration.

Responsibilities

• Own programmatic video, CTV, online video and paid social for brand campaigns across multiple brands and markets.
• Develop budget and channel planning, including performance forecasts, and feed recommendations into the overall media plan.
• Negotiate and manage deals with streaming publishers and sales houses (PMPs, programmatic guaranteed, direct deals).
• Set standards for tracking, taxonomy and testing in channels, ensuring consistency across markets.
• Build and run AI-powered workflows for setup, reporting and optimization from ideation to day-to-day operations.

Skills

Programmatic video

CTV

Budget planning

Forecasting

AI automation

German language

English language

Negotiation

Tools

DV360

The Trade Desk

CM360

Looker

Tableau

Ad servers

Job description

You know programmatic inside out and want to own your channel area, not just run it? With us you shape programmatic video, CTV and paid social for our brand campaigns across several brands and markets, and make them faster and better with AI workflows.

Tasks

• You own programmatic video, CTV, online video and paid social for our brand campaigns across several brands and markets, from channel strategy and setup to ongoing optimisation.
• You develop budget and channel planning for your channels, including performance forecasts, and feed your recommendations into the overall media plan.
• You negotiate and manage deals with streaming publishers and sales houses, e.g. private marketplaces, programmatic guaranteed and direct deals.
• You set standards for tracking, taxonomy and testing in your channels, such as brand lift and creative tests, and make sure all markets follow them.
• You build and run AI-powered workflows for setup, reporting and optimisation, from first idea to day-to-day operation.

Qualifications

• At least 4 years of experience in digital media management, agency or advertiser side, with a focus on programmatic video, CTV or online video.
• Solid hands-on experience with DSPs such as DV360 or The Trade Desk, with CM360 and ad servers, and with paid social video on Meta, YouTube and TikTok.
• Deep understanding of video inventory, auction mechanics, deal types and CTV specifics such as frequency capping and viewability.
• Experience in independent budget and channel planning across several markets, including forecasting and reporting with BI tools such as Looker or Tableau.
• You have built your own automations with AI tools that run in day-to-day work and can show examples.
• Very good German, because you’ll negotiate and manage deals with German publishers and sales houses, and very good English, which is our everyday language for working with teams across brands and markets.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.