Jobs in Colombia

Job summary

A leading recruitment platform is seeking a Senior Product Marketing Lead to strategize go-to-market initiatives and lead teams. This pivotal role requires extensive experience in B2B SaaS marketing, pricing strategies, and team management, aiming to enhance product positioning and market demand. The ideal candidate will thrive in a remote-first environment, fostering collaboration across various departments and driving innovative marketing efforts to shape the platform's success.

Benefits

Responsibilities

• Manage, mentor, and develop a team of Product Marketing Managers.
• Ensure alignment between product marketing initiatives and company objectives.
• Foster a collaborative environment to drive high performance and engagement.
• Develop and implement processes to ensure consistency within the team.
• Define and oversee go-to-market strategies for product launches.
• Research and package our platform for key customer segments.
• Collaborate with cross-functional teams to align marketing efforts.
• Support Sales with enablement tools and training.
• Develop compelling product positioning and messaging.
• Lead product-led growth initiatives end-to-end.
• Support the development of monetization strategy.
• Conduct ongoing market research and competitive analysis.
• Identify market opportunities to influence product development.
• Collaborate with marketing to drive demand generation campaigns.