Trade Marketing Manager

Essity AB; Bogotá ciudad; Presencial; COP 90.000.000 - 130.000.000; Jornada completa

Descripción de la vacante

Essity AB in Bogotá seeks a strategic Trade Marketing leader for the Retail/Pharmacy channel, connecting brand strategy with in-store execution to boost shopper impact and drive profitable growth in Colombia.

You will lead visibility initiatives, JBPs, budget management, and cross-functional collaboration across Marketing and Sales. The role requires 5+ years in Trade Marketing or related roles and multinational FMCG experience.

Formación

• Minimum 5 years in Trade Marketing or related commercial roles.
• Experience in multinational consumer goods companies preferred.
• Exposure to personal care, healthcare, OTC, or FMCG a plus.

Responsabilidades

• Develop and execute Trade Marketing strategy for Retail/Pharmacy channel.
• Translate brand strategies into customer-specific execution plans across regions and channels.
• Lead in-store visibility initiatives, activations, promotions, launches, and excellence programs.
• Develop and execute Joint Business Plans (JBPs) with key customers; identify growth opportunities.
• Build relationships with pharmacy chains, distributors, and strategic customers.
• Analyze sell-in, sell-out, market share, distribution, visibility, and promo effectiveness to drive actions.
• Manage Trade Marketing budget with focus on ROI and agility.
• Ensure flawless POS execution via third-party agencies and field teams, upholding brand guidelines.
• Collaborate with Marketing and Sales to ensure alignment and speed of execution.
• Conduct regular customer and market visits nationwide to monitor performance.

Conocimientos

Trade Marketing strategy

Channel management

Sell-in / Sell-out

Promotions & activation

Budget & ROI

Advanced Excel

Data analytics

English proficiency (B2)

Educación

Bachelor’s degree in Marketing, Business Administration, Industrial Engineering

Herramientas

Excel

Descripción del empleo

At Essity, we are looking for a strategic, commercially minded, and execution-focused professional to lead the Trade Marketing strategy for our Retail Channel, with a strong focus on pharmacies and key accounts. This role will be responsible for connecting brand strategy with in-store execution, ensuring our brands deliver meaningful shopper impact, strengthen their market position, and drive profitable growth across the Colombian market.

What You Will Do

• Develop and execute the Trade Marketing strategy for the Retail/Pharmacy channel, aligned with brand, category, and business objectives.
• Translate brand strategies into customer-specific, regional, and channel-based execution plans that drive business results.
• Lead the implementation of visibility initiatives, activations, promotions, product launches, and in-store excellence programs to maximize shopper engagement.
• Participate in the development and execution of Joint Business Plans (JBPs) with key customers, identifying opportunities to strengthen brand performance and accelerate growth.
• Build and maintain strong relationships with pharmacy chains, distributors, and strategic customers, acting as a trusted business partner.
• Analyze key performance indicators such as sell-in, sell-out, market share, distribution, visibility, and promotional effectiveness to identify opportunities and drive action plans.
• Manage the Trade Marketing budget, ensuring efficient investments, strong ROI, and agility in a competitive environment.
• Ensure flawless execution at point of sale through third-party agencies and field teams, maintaining brand guidelines and execution standards.
• Collaborate closely with Marketing and Sales teams to ensure alignment, speed, and excellence in execution.
• Conduct regular customer and market visits across the country to monitor performance, identify opportunities, and strengthen business relationships.

Who You Are

Education

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.

Experience

• Minimum of five (5) years of experience in Trade Marketing, Shopper Marketing, Sales, or related commercial roles.
• Experience within multinational consumer goods companies is highly preferred.
• Previous exposure to personal care, healthcare, OTC, or fast-moving consumer goods categories is a plus.

Knowledge & Skills

• Strong expertise in Trade Marketing strategy development and channel management.
• Experience managing sell-in and sell-out information.
• Proven ability to develop promotional, visibility, and customer activation plans.
• Budget management and ROI evaluation capabilities.
• Advanced Excel skills and strong analytical capabilities.

Language

• English proficiency at B2 level or above (Mandatory)
• Strategic thinking and strong business acumen.
• Analytical mindset with data-driven decision-making capabilities.
• Ability to influence and build relationships across customers and internal stakeholders.
• Innovative, proactive, and results-oriented approach.
• Strong execution and project management skills.
• Excellent communication and collaboration abilities.

As an employer committed to diversity, equity, and inclusion, Essity promotes merit-based recruitment processes and encourages applications from individuals with certified disabilities. All candidates are evaluated objectively based on their experience, qualifications, and competencies required for the role.

We are also committed to providing reasonable accommodations to individuals who may require them throughout the recruitment process and in the workplace, including:

• Accessibility in our facilities.
• Flexibility in interview methods.
• Assistive technology tools.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us