Trade Marketing Lead, Retail & Pharmacy

Essity; Norte; Presencial; COP 90.000.000 - 140.000.000; Jornada completa

Descripción de la vacante

Essity in Bogotá seeks a Trade Marketing Manager to lead the Trade Marketing strategy for the Retail and Pharmacy channel across Colombia. You will connect brand strategy with in-store execution, drive shopper impact, and grow market share through visibility, activations, and JBPs with key accounts.

You will manage budgets, analyze sell-in/sell-out, collaborate with Marketing and Sales, and travel for country-wide customer visits.

Formación

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
• Minimum of five (5) years of experience in Trade Marketing, Shopper Marketing, Sales, or related commercial roles.
• Experience within multinational consumer goods companies is highly preferred.
• Exposure to personal care, healthcare, OTC, or fast-moving consumer goods categories is a plus.

Responsabilidades

• Develop and execute the Trade Marketing strategy for the Retail/Pharmacy channel.
• Translate brand strategies into customer-specific, regional plans that drive business results.
• Lead the implementation of visibility initiatives, activations, promotions, product launches, and in-store excellence programs.
• Participate in Joint Business Plans (JBPs) with key customers to strengthen brand performance.
• Build and maintain relationships with pharmacy chains, distributors, and strategic customers.
• Analyze sell-in, sell-out, market share, distribution, visibility, and promotional effectiveness to identify opportunities and drive actions.
• Manage the Trade Marketing budget, ensuring ROI and agile investments in a competitive environment.
• Ensure flawless execution at POS through third-party agencies and field teams, adhering to brand guidelines.
• Collaborate with Marketing and Sales teams to ensure alignment and speed of execution.
• Conduct regular customer and market visits nationwide to monitor performance and opportunities.

Conocimientos

Trade Marketing strategy

Channel management

Promotions planning

Budget management

Data analysis

Communication

Customer activation

Educación

Bachelor’s degree in Marketing

Business Administration

Herramientas

Excel

Descripción del empleo

Essity in Bogotá seeks a Trade Marketing Manager to lead the Trade Marketing strategy for the Retail and Pharmacy channel across Colombia. You will connect brand strategy with in-store execution, drive shopper impact, and grow market share through visibility, activations, and JBPs with key accounts.

You will manage budgets, analyze sell-in/sell-out, collaborate with Marketing and Sales, and travel for country-wide customer visits.