Senior Manager Marketing Analytics & Intelligence

Cirion Technologies; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Cirion Technologies in Bogotá, Colombia, is seeking a Senior Manager, Marketing Analytics & Intelligence / Digital to lead a data-driven transformation of marketing across Latin America.

You will build integrated customer and market insights, deploy predictive models, govern data strategy, and collaborate with Sales, Product, and Operations to turn analytics into commercial impact.

Qualifications

• 8+ years in data analytics, data science, or BI with leadership experience.
• Strong Marketing Analytics, commercial intelligence, and cross-functional projects.
• Advanced SQL and hands-on Python or R; production deployment of models.
• Knowledge of data architecture, ETL/ELT, data warehouses and cloud platforms.
• Advanced Power BI skills with data modeling and DAX; CRM familiarity.

Responsibilities

• Lead regional Marketing data strategy and governance across CRM and digital channels.
• Develop and deploy predictive analytics, ML, and scoring models for market potential and account prioritization.
• Contribute to Sales Play System with cross-functional collaboration to activate opportunities.
• Drive BI and market intelligence agenda translating data into actionable decisions.
• Lead Digital Marketing strategy and measurement across channels.
• Build Marketing Analytics and Digital Marketing capabilities with a focus on quality and continuous improvement.

Skills

Marketing analytics

Data analytics

Leadership

English proficiency

Cross-functional collaboration

Education

Bachelor's in Statistics/Mathematics/Engineering/Economics/CS

Postgraduate in Data Science/Analytics/AI or Business Analytics desirable

Tools

SQL

Python

R

Power BI

Salesforce

HubSpot

Azure/AWS/Google Cloud

Job description

Locations: Colombia, Mexico, Argentina, or Brazil.

At Cirion Technologies, data is a strategic enabler for anticipating opportunities, strengthening commercial effectiveness, and accelerating business growth across Latin America.

We are looking for a Senior Manager, Marketing Analytics & Intelligence / Digital to lead the evolution of Marketing toward a data-driven operating model powered by advanced analytics, predictive modeling, and the practical application of artificial intelligence to business challenges.

This role will be instrumental in building an integrated view of customers and markets, connecting data, technology, and commercial strategy to identify growth opportunities, prioritize target accounts, and turn insights into actionable strategies for our sales organization.

How will you make an impact?

• Lead the regional Marketing data strategy and governance framework, integrating CRM platforms, digital channels, external data sources, and relevant business information.
• Develop and deploy predictive analytics, machine learning, and scoring models to identify market potential, purchase propensity, cross-selling and upselling opportunities, and account prioritization.
• Lead Marketing’s contribution to the Sales Play System, partnering with Sales, Product, and Sales Operations to identify, validate, and activate commercial opportunities.
• Drive the regional Business Intelligence and market intelligence agenda, translating customer, product, competitor, and market trend data into actionable business decisions.
• Lead the regional Digital Marketing strategy and strengthen performance measurement across digital channels.
• Build and develop regional Marketing Analytics and Digital Marketing capabilities, promoting innovation, data quality, and continuous improvement.

What are we looking for?

• Bachelor’s degree in Statistics, Mathematics, Engineering, Economics, Computer Science, or a related field. Postgraduate studies in Data Science, Analytics, Artificial Intelligence, or Business Analytics are desirable.
• 8+ years of experience in data analytics, data science, or business intelligence, including at least 3 years leading teams or analytical initiatives with equivalent leadership responsibilities.
• Strong experience in Marketing Analytics, commercial intelligence, and cross-functional projects involving Marketing, Sales, and Product, preferably in B2B technology, telecommunications, or digital infrastructure.
• Advanced SQL skills and hands-on experience with Python or R, machine learning, and predictive models deployed in production.
• Knowledge of data architecture and governance, ETL/ELT processes, data warehouses, data lakes, and cloud platforms such as Azure, AWS, or Google Cloud.
• Advanced Power BI skills, including data modeling and DAX, as well as experience with Salesforce, HubSpot, and digital analytics.
• Advanced English proficiency to collaborate with regional stakeholders. Portuguese is a plus.

This is an opportunity to lead a regional agenda that connects advanced analytics, market intelligence, and digital strategy with commercial priorities at a leading digital infrastructure and technology company.

We are looking for a leader who combines technical depth, business acumen, and a results-driven mindset to turn intelligence into a competitive advantage

If your experience sits at the intersection of data, Marketing, and business growth, we would love to hear from you.

#CirionTechnologies #MarketingAnalytics #DataScience #BusinessIntelligence #DigitalMarketing #Telecommunications #Hiring