SEO & Digital Outreach Specialist - PM 0910

Remote Hero; Colombia; Remote; COP 108,970,000 - 261,528,000; Full time

Job summary

Remote Hero is seeking a proactive Local SEO & Digital Outreach Specialist to drive local search dominance for home services brands across 33+ service areas. This remote, full-time contractor role combines hands-on Local SEO with proactive outreach to secure backlinks and local partnerships.

You will work EST hours and use AI-powered workflows with Claude, along with GBP, GSC, Google Analytics, Ahrefs, SEMrush, BrightLocal and WordPress to optimize map pack visibility, track rankings, and report

Qualifications

• 2+ years of Local SEO experience in multi-location service industries.
• Experience managing Google Business Profile for multi-location brands.

Responsibilities

• Develop Local SEO strategies across 33+ locations and service areas.
• Optimize Google Business Profiles at scale and manage citations.
• Execute outreach and link-building with local partners.
• Monitor rankings, analyze data, and report results to management.

Skills

Local SEO

Outreach

Analytics

AI tools

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

BrightLocal

WordPress

Claude AI

Job description

Job Description: Local SEO & Digital Outreach Specialist - PM 0910

Location: Remote — Must work Eastern Time hours (EST)

Contract Type: Independent Contractor (Managed through Remote Hero)

Working Hours: Full-Time (40 hours/week) | Monday to Friday, 9:00 AM – 5:00 PM EST

About the Client

Our client is an ambitious digital marketing and growth agency that values high-impact organic visibility. They specialize in executing sophisticated Local SEO strategies for multi-location home services brands, including HVAC, plumbing, electrical, roofing, pest control, landscaping, and cleaning companies. You will join a results-driven team where authority, trust, and ethical growth are the primary pillars of success.

About the Role

We are seeking a proactive and results-oriented Local SEO & Digital Outreach Specialist to drive local search dominance for home services businesses across 33+ service areas. In this role, you will combine hands-on Local SEO optimization with proactive link-building, community outreach, and local sponsorship strategies to put our clients at the top of the map pack and organic results when homeowners search for help.

Working closely with agency management, you will leverage industry-standard analytics tools alongside cutting‑edge AI (such as Claude) to research, execute, and report on high‑impact growth initiatives across the client portfolio.

Local SEO & Map Pack Optimization

• Develop and execute Local SEO strategies for home services brands across 33+ locations and service areas.
• Optimize and manage Google Business Profiles at scale, including categories, services, photos, posts, Q&A, and review response strategies.
• Build and maintain location and service‑area pages that rank for "near me" and city‑plus‑service searches (e.g., "AC repair in Plano").
• Identify opportunities to improve map pack visibility and organic rankings for high‑intent, emergency, and seasonal searches.
• Manage and clean up local citations and NAP (Name, Address, Phone) consistency across directories and data aggregators.

Outreach, Link Building & Community Partnerships

• Research and identify relevant local websites, chambers of commerce, trade associations, home improvement directories, neighborhood publications, and community organizations for backlink opportunities.
• Conduct outreach via email and phone to local business owners, property managers, realtors, and website managers to secure relevant backlinks and referral partnerships.
• Research sponsorships, youth sports teams, local events, charities, and community partnerships that generate quality backlinks and local press mentions.
• Analyze competitors in each service area to uncover new link‑building and local search opportunities.

Technical SEO, Analytics & AI Workflows

• Implement or coordinate on‑page SEO improvements, including internal linking, schema markup for local businesses and services, and content opportunities tied to seasonal demand.
• Monitor map pack rankings, local organic rankings, backlinks, calls, form fills, and other lead‑driven SEO metrics.
• Prepare regular SEO reports by location and communicate findings, progress, and recommendations to management.
• Use AI tools such as Claude to support research, competitor analysis, content development, outreach drafting, and workflow optimization.
• Google Business Profile: Experience managing and optimizing GBP for multi‑location businesses.
• Core Analytics & SEO Tools: Proficiency in Google Search Console, Google Analytics, and SEO platforms (Ahrefs, SEMrush, BrightLocal, or similar).
• CMS Expertise: Experience with website platforms (WordPress strongly preferred).
• AI Tool Fluency: Practical experience using AI tools like Claude to streamline research, analysis, and content workflows.
• Experience: 2+ years of relevant professional experience in Local SEO, ideally with home services, contractors, or other multi‑location service businesses (Required).

Bonus Skills (Nice to Have)

• Home Services SEO: Intermediate to Advanced experience in Local SEO for contractor and home services brands.
• Reputation & Citations: Intermediate to Advanced skill in GBP optimization, review management, local citation tracking, and NAP cleanup.
• Lead-Focused Reporting: Experience tracking call and form conversions tied to local SEO performance.
• Technical & Schema: Basic to Intermediate understanding of technical SEO and local business schema.
• Digital PR: Experience with local partnerships, sponsorships, and digital PR outreach.
• Industry Platforms: Basic familiarity with home services platforms and directories (Angi, HomeAdvisor, Thumbtack, Nextdoor, Yelp).

We’re looking forward to learning more about you!