Digital Marketing Account Manager

Pavago; Colombia; Remote; COP 133,677,000 - 222,795,000; Full time

Job summary

Pavago is hiring a Digital Marketing Account Manager in Colombia to manage and optimize Google Business Profiles and Local SEO for a portfolio of client accounts. You’ll execute strategies, analyze results, and present findings to clients while driving retention and account growth.

The role requires hands-on execution, strong communication with clients, and the ability to work during U.S. business hours in a remote setup.

Qualifications

• Five years of hands-on digital marketing experience.
• Proven experience managing Google Business Profiles.
• Strong Local SEO knowledge including citations and NAP consistency.
• Experience with client-facing account management.

Responsibilities

• Manage and optimize GBP across multiple client locations.
• Execute Local SEO strategies to boost local rankings and visibility.
• Own ~15–20 client accounts from execution through reporting and client communication.
• Prepare monthly marketing performance reports and translate data into actions.
• Select and manage marketing tools and ensure effective campaign measurement.
• Identify retention and upsell opportunities and support growth.
• Coordinate with internal teams to deliver a seamless client experience.

Skills

GBP optimization

Local SEO

Account management

English fluency

Analytics

Job description

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Digital Marketing Account Manager

Pavago | Colombia | apply.workable.com | 20/10/26

Digital Marketing Account Manager – Local SEO & Google Business Profile

Position Type: Full-Time, Remote

Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Account Manager to manage and optimize digital marketing performance across a portfolio of approximately 15–20 client accounts.

This is a hands-on, execution-focused role with a strong emphasis on Google Business Profile (GBP) optimization, Local SEO, client account management, and performance reporting.

You won’t simply recommend marketing strategies—you’ll personally execute optimizations, analyze local search performance, present results to clients, and identify opportunities to improve visibility, retention, and account growth.

This role is ideal for an experienced digital marketer who combines Local SEO expertise with strong client-facing account management skills.

What You’ll Own

• Manage and optimize Google Business Profiles (GBP) across multiple client locations
• Execute Local SEO strategies to improve local search rankings and visibility
• Optimize key local ranking factors, including:
• Citations
• NAP consistency
• Reviews and reputation signals
• Business profile accuracy
• Local search presence
• Monitor local search performance and identify optimization opportunities
• Implement improvements directly rather than only providing recommendations
• Continuously evaluate performance and adjust tactics based on results

Client Account Management

• Independently manage approximately 15–20 client accounts
• Own accounts from marketing execution through reporting and client communication
• Maintain consistent client communication and follow-up
• Lead monthly client meetings and performance reviews
• Clearly explain results, insights, challenges, and recommended next steps
• Build strong client relationships while maintaining accountability for marketing performance

Reporting & Performance Analysis

• Prepare clear, concise monthly marketing performance reports
• Analyze Local SEO and digital marketing performance data
• Translate marketing metrics into actionable recommendations
• Pull and compile data from internal platforms and marketing tools
• Track account performance and identify areas requiring attention
• Communicate performance insights clearly to both clients and internal leadership

Marketing Tools & Technology

• Select and manage the tools required to execute and measure digital marketing campaigns
• Evaluate existing tools for effectiveness and efficiency
• Research and recommend new marketing technology when appropriate
• Quickly learn new software and reporting platforms
• Extract and interpret relevant marketing performance data independently

Retention & Account Growth

• Monitor client performance and satisfaction to support strong retention
• Identify potential upsell and account growth opportunities
• Recognize account risks early and proactively address performance concerns
• Support white-glove client accounts with marketing execution and reporting
• Provide marketing data and insights to leadership when required

Internal Collaboration

• Coordinate with internal account teams to provide a seamless client experience
• Maintain organized communication around client priorities and deliverables
• Share relevant marketing insights with leadership and account stakeholders
• Ensure client-facing reporting remains accurate, timely, and actionable

Requirements

• Approximately 5 years of hands-on digital marketing experience
• Proven experience managing and optimizing Google Business Profiles
• Strong knowledge of Local SEO, including:
• Local ranking factors
• Citations
• NAP consistency
• Review strategies
• Local search optimization
• Previous client-facing or account management experience
• Experience independently managing multiple client accounts simultaneously
• Strong analytical skills with the ability to interpret marketing performance data
• Ability to select, operate, and evaluate digital marketing tools
• Ability to quickly learn new software and reporting platforms
• Strong organizational skills and attention to detail
• Professional spoken and written English for client-facing communication
• Self-directed and comfortable working without constant supervision
• Availability during U.S. business hours

Nice to Have

• Digital marketing agency or white-label marketing experience
• Experience with storage, parking, local-service, or multi-location businesses
• Experience presenting monthly marketing reports directly to clients
• Experience identifying client retention and upsell opportunities
• Familiarity with Local SEO reporting and analytics platforms
• Experience managing location-based marketing campaigns

What Makes You a Strong Fit

You’ll thrive in this role if you:

• Prefer hands-on execution over strategy-only marketing roles
• Know how to improve Google Business Profile and Local SEO performance yourself
• Can confidently manage 15–20 accounts without losing attention to detail
• Are comfortable presenting marketing results directly to clients
• Can turn performance data into clear recommendations and next steps
• Proactively identify problems and opportunities without waiting for direction
• Enjoy learning new marketing tools and improving existing processes

What Success Looks Like

• Improved Google Business Profile visibility and local search rankings
• Consistent Local SEO performance improvements across client accounts
• Accurate and timely monthly reporting
• Strong client satisfaction and retention
• Clear, professional client communication
• Proactive identification of underperforming accounts
• Successful identification of retention and upsell opportunities
• Reliable management of 15–20 client accounts with minimal oversight

Interview Process

• Initial Screening Call
• Spark Hire Video Interview
• Video Interview with Pavago Recruiter
• Client Interview
• Final Selection & Onboarding