Senior User Growth Analyst - Data-Driven Campaigns

DiDi Global; Colombia; Presencial; COP 90.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a User Growth Senior Analyst to drive growth in its new grocery business line. You will design campaigns across online and offline channels, analyze traffic and user behavior, and build dashboards to turn data into actionable insights.

Ideal candidates have 3+ years in fast-paced digital environments, strong SQL and visualization skills, and a proactive ownership mindset to advance projects from analysis to execution.

Formación

• 3+ years of experience in online grocery, food delivery, e-commerce, marketplaces, or other fast-paced digital businesses.
• Strong data-driven mindset with hands-on experience in SQL and data visualization tools.
• Self-motivated with ownership to drive projects from analysis to execution.

Responsabilidades

• Design and execute user growth campaigns across online and offline channels to drive sustainable growth.
• Deep-dive into traffic and user behavior data to optimize the end-to-end journey.
• Build trackers, dashboards, and performance reports to monitor results and inform strategy.
• Identify new growth opportunities and own strategic projects including platform pricing and promotions.

Conocimientos

SQL

Analytical thinking

Ownership

Interpersonal skills

Herramientas

Tableau

Power BI

Looker

Excel

Descripción del empleo

DiDi Global is seeking a User Growth Senior Analyst to drive growth in its new grocery business line. You will design campaigns across online and offline channels, analyze traffic and user behavior, and build dashboards to turn data into actionable insights.

Ideal candidates have 3+ years in fast-paced digital environments, strong SQL and visualization skills, and a proactive ownership mindset to advance projects from analysis to execution.