User Growth Sr. Analyst

DiDi Global; Colombia; Presencial; COP 90.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a User Growth Senior Analyst to drive growth in its new grocery business line. You will design campaigns across online and offline channels, analyze traffic and user behavior, and build dashboards to turn data into actionable insights.

Ideal candidates have 3+ years in fast-paced digital environments, strong SQL and visualization skills, and a proactive ownership mindset to advance projects from analysis to execution.

Formación

• 3+ years of experience in online grocery, food delivery, e-commerce, marketplaces, or other fast-paced digital businesses.
• Strong data-driven mindset with hands-on experience in SQL and data visualization tools.
• Self-motivated with ownership to drive projects from analysis to execution.

Responsabilidades

• Design and execute user growth campaigns across online and offline channels to drive sustainable growth.
• Deep-dive into traffic and user behavior data to optimize the end-to-end journey.
• Build trackers, dashboards, and performance reports to monitor results and inform strategy.
• Identify new growth opportunities and own strategic projects including platform pricing and promotions.

Conocimientos

SQL

Analytical thinking

Ownership

Interpersonal skills

Herramientas

Tableau

Power BI

Looker

Excel

Descripción del empleo

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Team Overview

The User Growth Sr. Analyst role offers a unique opportunity to drive growth in one of the fastest-growing companies, specifically in an exciting & booming new business line of grocery. This data-driven position requires a blend of analytical thinking and interpersonal skills to effectively manage user growth and influence user behavior.

Role Responsibilities

• Designing and executing user growth campaigns across online and offline channels, combining acquisition and engagement strategies to drive sustainable growth
• Deep-diving into traffic and user behavior data to identify opportunities, optimize traffic strategies, and guide users through the most effective end-to-end journey.
• Building trackers, dashboards, and performance reports to monitor key results, evaluate strategy performance, and turn data into actionable insights.
• Identifying new growth opportunities and taking ownership of strategic projects, including platform pricing and promotional strategies, to accelerate growth while maintaining long-term sustainability.

Role Qualifications

• 3+ years of experience, preferably within online Grocery, Food Delivery, e-commerce, marketplaces, or other fast-paced digital businesses.
• Previous operational and analytical experience in data analytics, consulting, marketing, growth, operations management, or the tech industry.
• Strong data-driven and analytical thinking, with hands-on experience in SQL, Excel, and data visualization tools such as Tableau, Power BI, Looker, or similar platforms.
• Hands-on experience with AI tools and AI agents is a plus.
• Excellent strategic thinking, with the ability to continuously challenge assumptions, identify opportunities, and adapt in a fast-evolving environment.
• Self-motivated and self-directed, with a strong sense of ownership and the ability to independently drive projects from analysis to execution.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms