Senior Paid Search Specialist

Publicis Global Delivery (PGD); Bogotá ciudad; On-site; COP 70,000,000 - 110,000,000; Full time

Job summary

Publicis Global Delivery (PGD) is seeking a Senior Paid Search Specialist to join our global Media team. You will manage end-to-end Paid Search campaigns across multiple platforms, develop data-driven optimization strategies, and collaborate with international clients to drive measurable performance.

The ideal candidate has 3+ years in Paid Search, hands-on Google Ads, SA360, and Google Ads Editor, with strong keyword, bidding, and budget management skills, plus English at B2 level or higher.

Qualifications

• 3+ years of experience managing Paid Search campaigns.
• Hands-on experience with Google Ads (required), Microsoft Bing Ads, SA360, Google Ads Editor.
• Strong knowledge of keyword research, match types, and negative keywords.
• Experience with smart bidding, budget management, and campaign pacing.
• English proficiency at B2 level or higher.

Responsibilities

• Manage end-to-end Paid Search campaigns across multiple search platforms.
• Develop optimization strategies to improve campaign performance and achieve business objectives.
• Analyze campaign performance and provide actionable recommendations based on data.

Skills

Keyword research

Budget management

Campaign optimization

Data-driven decisions

English communication

Tools

Google Ads

Microsoft Bing Ads

Search Ads 360

Google Ads Editor

Job description

At Publicis Global Delivery (PGD), we're looking for a Senior Paid Search Specialist to join our global Media team.

If you're passionate about performance marketing, enjoy building data-driven strategies, and have experience optimizing campaigns across multiple Search platforms, this is your opportunity to work with global brands and international teams while driving measurable business results.

You'll play a key role in developing, optimizing, and scaling Paid Search campaigns, collaborating with cross-functional teams and leveraging leading advertising platforms.

We're looking for professionals with:

• 3+ years of experience managing Paid Search campaigns.
• Hands-on experience with:
• Google Ads (required)
• Microsoft Bing Ads
• Search Ads 360 (SA360)
• Google Ads Editor
• Experience building campaigns from scratch and optimizing performance through data-driven strategies.
• Strong knowledge of:
• Keyword research and strategy
• Match types and negative keywords
• Smart bidding strategies
• Budget management and campaign pacing
• Performance analysis and reporting
• English proficiency at B2 level or higher.
• Strong analytical, problem-solving, and communication skills.

What You'll Do

• Manage end-to-end Paid Search campaigns across multiple search platforms.
• Develop optimization strategies to improve campaign performance and achieve business objectives.
• Analyze campaign performance and provide actionable recommendations based on data.
• Monitor budgets, bidding strategies, pacing, and overall campaign health.
• Collaborate with global stakeholders to ensure flawless campaign execution.
• Stay up to date with platform updates, industry trends, and Paid Search best practices.
• Identify growth opportunities and continuously improve campaign performance.
• Work with global clients and world-class brands.
• Collaborate with international teams in a dynamic environment.
• Grow your expertise using leading Search marketing platforms and AdTech solutions.
• Be part of one of the largest digital operations hubs within Publicis Groupe.
• Access continuous learning and professional development opportunities.