Senior Paid Social Manager

Lago; Colombia; A distancia; COP 73.922.000 - 184.805.000; Jornada completa

Descripción de la vacante

Lago is seeking a Senior Paid Social Manager to lead strategy and hands-on execution across Meta, TikTok, AppLovin, and Pinterest from a Latin America remote setup (Colombia). You will own structure, testing, attribution, and budget recommendations for $50K–$700K+ monthly spends, collaborating with the founder on growth outcomes.

The role requires 4+ years in paid social, expert Meta Ads Manager skills, and strong English, with a focus on revenue-driven decisions and cross-platform expansion.

Formación

• 4+ years managing paid social for e-commerce accounts.
• Accounts spending $250K+ per month experience.
• Expert-level Meta Ads Manager skills and Advantage+ experience.
• Hands-on management on at least two platforms (TikTok, AppLovin, Pinterest).
• Knowledge of Conversions API, event match quality and deduplication.
• Understanding attribution windows and ROAS concepts.
• Experience with conversion lift or geo holdout tests.
• Strong spreadsheet and data analysis skills.
• Comfort presenting findings to founders/owners.
• Strong English speaking skills.

Responsabilidades

• Audit new accounts and present findings on structure, attribution, audiences, placements, and demographics.
• Build and run consolidated account structures to maximize signal.
• Design tests with defined spend per test for readable results.
• Set up audience infrastructure, customer lists, exclusions, and spend controls.
• Build and maintain catalog/dynamic ads across collections.
• Standardize attribution settings across campaigns and explain window impact.
• Plan and read conversion lift studies and translate results into budgets.
• Write creative briefs from performance data for client teams.
• Expand budgets to TikTok, AppLovin, and Pinterest where profitable.
• Report on business outcomes: revenue, MER, new customers, and contribution.

Conocimientos

Paid social management

Meta Ads Manager

TikTok/Pinterest/AppLovin

Conversions API / deduplication

Attribution windows / ROAS analysis

Conversion lift / geo holdout tests

Data analysis / spreadsheets

Client presentation to founders

English proficiency

Herramientas

Meta Ads Manager

Conversions API

TikTok Ads

AppLovin

Pinterest Ads

DataFeedWatch

Shopify Analytics

Descripción del empleo

Senior Paid Social Manager
Remote: Latin America. (Colombia; Central and South America)

Salary: $2,000-$5,000 USD Monthly

Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.

What You'll Do

Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics

• Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
• Design creative and audience tests with a defined minimum spend per test, so every result is readable
• Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
• Build and maintain catalog and dynamic product ads across collections
• Standardize attribution settings across campaigns and explain how window choices change reported results
• Plan and read conversion lift studies, and translate incremental results into budget and target decisions
• Write creative briefs from performance data and give clear feedback to client creative teams
• Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
• Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs

• 4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
• Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
• Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
• Working knowledge of the Conversions API, event match quality, and deduplication
• A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
• Experience planning or interpreting conversion lift or geo holdout tests
• Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
• Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
• Strong English speaking skills

Nice to Have

• Agency experience across several brands at once

• Shopify analytics experience
• Experience with product feed tools such as DataFeedWatch
• Background in jewelry, apparel, or supplements

• Remote Work: Work from anywhere our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you'll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.