Senior Marketing Manager: Strategy, Content & Events

Advantagy; Colombia; Híbrido; COP 180.000.000 - 300.000.000; Jornada completa

Descripción de la vacante

Advantagy is seeking a hands-on Senior Marketing Manager to own the marketing strategy, brand direction, and day-to-day execution. You will turn client content, demos, events, and community goodwill into a growing pipeline, working in a hybrid role with both strategy and execution.

You will lead across paid, organic, content, events, webinars, and email, coordinate with embedded specialists, and drive consistently compelling campaigns.

Formación

• 5+ years of hands‑on B2B SaaS marketing experience, with a track record of personally writing, shipping, launching, and improving campaigns.
• Strong writing and storytelling ability, especially the ability to turn a founder’s expertise into clear, useful, credible marketing assets.
• Working knowledge of HubSpot, funnel reporting, attribution basics, and channel performance analysis.
• High ownership, low ego, and the ability to move quickly without needing every piece of work double‑checked.
• Highly organized with strong proactive communication and project management skills
• English proficiency (written and verbal) C1 or higher

Responsabilidades

• Own the overall marketing strategy and understand how to maximize individual channels such as paid, organic/SEO, content, events, webinars, and email.
• Build and prioritize the 2026 event calendar for tradeshows and industry events.
• Shape the client brand voice, design, and technology.
• Translate strategy into clear execution briefs for the embedded SEO/content strategist, web developer, paid media specialist, and other Advantagy resources.
• Personally write, edit, and publish content across the blog, newsletter, LinkedIn, and larger authority pieces such as quarterly or annual industry reports.
• Turn raw Riverside recordings, webinar clips, demo footage, and founder/customer inputs into finished video and social assets, including a populated YouTube channel. Can be done in collaboration with a video editor if briefs are created.
• Plan and run webinars or office hours personally or alongside leadership team, including topic selection, promotion, logistics, and follow-up.
• Work directly with the web, content, and design specialists in live working sessions to launch site updates, asset changes, technical SEO improvements, and GEO updates.
• Coordinate with sales on lead handoff, demo follow-up, G2/review outreach, and sales enablement so qualified interest does not go cold.
• Plan and work upcoming trade shows with leadership team, including booth presence, swag, sponsor parties, follow-up plans, and post-event reporting.

Conocimientos

B2B SaaS marketing

Writing & storytelling

Funnel reporting

Attribution basics

Channel performance analysis

English proficiency

Project management

Herramientas

HubSpot

Descripción del empleo

Advantagy is seeking a hands-on Senior Marketing Manager to own the marketing strategy, brand direction, and day-to-day execution. You will turn client content, demos, events, and community goodwill into a growing pipeline, working in a hybrid role with both strategy and execution.

You will lead across paid, organic, content, events, webinars, and email, coordinate with embedded specialists, and drive consistently compelling campaigns.