Senior Digital Marketer: SEO Lead & Growth Strategist

First Line Software; Bogotá; Presencial; COP 186.451.000 - 310.752.000; Jornada completa

Descripción de la vacante

First Line Software is seeking a Senior Digital Marketer who bridges technical execution with long-term strategy across client projects. You will work directly with clients to drive organic growth, analyze web data, refine content strategies, and ensure seamless integration across their marketing stacks.

You will lead SEO efforts, including audits, Core Web Vitals improvements, and structured data, while shaping on-page content strategies and monitoring performance with GA4 and Google Search

Formación

• Senior-level expertise in technical SEO and on-page optimization.
• Proven ability to translate data into actionable strategy with GA4 & GSC.
• Experience with email marketing execution and automation platforms.
• Strong client-facing communication and analytical skills.

Responsabilidades

• Lead SEO execution, including technical audits, site architecture improvements, Core Web Vitals optimization, and structured data setup.
• Drive on-page optimizations and content strategy planning across various client digital properties.
• Monitor and analyze performance metrics using GA4 and Google Search Console, delivering reporting that turns complex data into clear actions.
• Manage and optimize email marketing efforts and campaigns through marketing automation platforms.
• Evaluate and support the integration of client marketing technology stacks (CMS, CRM, analytics) to streamline lead management and reporting.
• Partner with clients to meet immediate project deliverables while proactively proposing long-term marketing initiatives.

Conocimientos

Technical SEO

GA4 & GSC

Content strategy

Email marketing

Marketing automation

Marketing stack

Communication skills

Herramientas

Mailchimp

HubSpot

CMS

CRM

Analytics tools

Descripción del empleo

First Line Software is seeking a Senior Digital Marketer who bridges technical execution with long-term strategy across client projects. You will work directly with clients to drive organic growth, analyze web data, refine content strategies, and ensure seamless integration across their marketing stacks.

You will lead SEO efforts, including audits, Core Web Vitals improvements, and structured data, while shaping on-page content strategies and monitoring performance with GA4 and Google Search