Senior Growth Marketing Manager — Hybrid, Global Campaigns

British Council; Bogotá; Hybrid; COP 45,000,000 - 65,000,000; Full time

Job summary

The British Council in Colombia, Bogotá, is seeking a Marketing Lead for English & Exams. You will develop and implement country marketing strategies aligned with global brand, manage multi-channel campaigns, and drive growth in a complex organisation.

You will collaborate with the central Insights team, optimise performance using analytics, manage budgets, and lead stakeholder relationships while upholding governance and ethical AI use. Fluency in English is required.

Qualifications

• Considerable experience in developing marketing strategies and plans within a large and complex organisation.
• Experience in growth marketing and full-funnel planning, driving acquisition, conversion and retention.
• Experience in the design and delivery of plans to support programmes / products.
• Experience in negotiating budgets and resources with senior stakeholders.
• Experience in a global organisation.
• Experience in the English teaching market/sector.

Responsibilities

• Develops and executes marketing strategies, annual plans, and integrated 360° campaigns for E&E in the country.
• Ensures delivery against lead generation, customer engagement, and retention objectives while maintaining brand standards, policies, and budget requirements.
• Supports product development through market-driven insights, monitors and reports on marketing performance, and contributes to the development and localisation of customer value propositions and product portfolios.
• Builds a strong understanding of the local operating environment to provide informed marketing advice and deliver impactful, audience-focused campaigns.
• Adapts messaging and creative assets across channels, implements partnership and channel marketing initiatives aligned with business goals, and leverages feedback, social listening, and analytics to continuously optimise performance.
• Manages marketing budgets and reporting, ensures value for money, fosters strong stakeholder relationships, demonstrates effective leadership and prioritisation, and maintains compliance with governance and AI-use policies.

Skills

Growth marketing

Marketing strategy

Budget negotiation

Global experience

English teaching market

Education

Bachelor's degree

Job description

The British Council in Colombia, Bogotá, is seeking a Marketing Lead for English & Exams. You will develop and implement country marketing strategies aligned with global brand, manage multi-channel campaigns, and drive growth in a complex organisation.

You will collaborate with the central Insights team, optimise performance using analytics, manage budgets, and lead stakeholder relationships while upholding governance and ethical AI use. Fluency in English is required.