Senior Marketing Manager

British Council; Bogotá; Hybrid; COP 45,000,000 - 65,000,000; Full time

Job summary

The British Council in Colombia, Bogotá, is seeking a Marketing Lead for English & Exams. You will develop and implement country marketing strategies aligned with global brand, manage multi-channel campaigns, and drive growth in a complex organisation.

You will collaborate with the central Insights team, optimise performance using analytics, manage budgets, and lead stakeholder relationships while upholding governance and ethical AI use. Fluency in English is required.

Qualifications

• Considerable experience in developing marketing strategies and plans within a large and complex organisation.
• Experience in growth marketing and full-funnel planning, driving acquisition, conversion and retention.
• Experience in the design and delivery of plans to support programmes / products.
• Experience in negotiating budgets and resources with senior stakeholders.
• Experience in a global organisation.
• Experience in the English teaching market/sector.

Responsibilities

• Develops and executes marketing strategies, annual plans, and integrated 360° campaigns for E&E in the country.
• Ensures delivery against lead generation, customer engagement, and retention objectives while maintaining brand standards, policies, and budget requirements.
• Supports product development through market-driven insights, monitors and reports on marketing performance, and contributes to the development and localisation of customer value propositions and product portfolios.
• Builds a strong understanding of the local operating environment to provide informed marketing advice and deliver impactful, audience-focused campaigns.
• Adapts messaging and creative assets across channels, implements partnership and channel marketing initiatives aligned with business goals, and leverages feedback, social listening, and analytics to continuously optimise performance.
• Manages marketing budgets and reporting, ensures value for money, fosters strong stakeholder relationships, demonstrates effective leadership and prioritisation, and maintains compliance with governance and AI-use policies.

Skills

Growth marketing

Marketing strategy

Budget negotiation

Global experience

English teaching market

Education

Bachelor's degree

Job description

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For over 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

We work with people in over 150 countries and reach over 700 million people.

We connect. We inspire.

Role Purpose

To support the Director of Marketing / Head of Marketing in the development and implementation of the country marketing strategy and plans for English and Exams (E&E), ensuring alignment with global marketing strategy and brand, and to work in partnership with the E&E Business to ensure that marketing programmes enable required business targets

Role Accountabilities

Using professional expertise, market insights, and customer intelligence, develops and executes aligned marketing strategies, annual plans, and integrated 360° campaigns for E&E in the country. Ensures delivery against lead generation, customer engagement, and retention objectives while maintaining compliance with brand standards, policies, and budget requirements. Supports product development through market-driven insights, monitors and reports on marketing performance, promotes cross-audience collaboration with the central Insights team, and contributes to the development and localisation of customer value propositions and product portfolios.

Builds a strong understanding of the local operating environment to provide informed marketing advice and deliver impactful, audience-focused campaigns. Adapts messaging and creative assets across channels, implements partnership and channel marketing initiatives aligned with business goals, and leverages stakeholder feedback, social listening, and analytics to continuously optimise performance. Manages marketing budgets and reporting, ensures value for money, fosters strong stakeholder relationships, demonstrates effective leadership and prioritisation skills, and maintains compliance with corporate governance requirements, including the responsible and ethical use of AI tools.

Qualifications

Bachelor’s degree or equivalent experience

Requirements

• Considerable experience in developing marketing strategies and plans within a large and complex organisation
• Experience in growth marketing and full-funnel planning, driving customer acquisition, conversion and retention through integrated marketing strategies
• Experience in the design and delivery of plans to support programmes / products
• Experience in effectively negotiating budgets and resources with senior stakeholders
• Experience in a global organisation
• Experience in the English teaching market/sector

Language Requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required.

• Contract type: Indefinite Contract
• Pay band: 7
• Working Model: Hybrid
• Proof of Identity requirements & right to work in the country: Applications are also welcomed from candidates currently based in other British Council country offices, provided they already have the legal right to work in the role location and are willing to relocate. Please note that any relocation costs and associated formalities will be the responsibility of the candidate.
• Closing Date: Sunday, 1st Nov at 23:59 UK time (18:59 Colombia Time)

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and we welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent and we guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [e-mail]