Senior Email Marketing Strategist: Klaviyo & DTC Growth

Spheric; Colombia; À distance; COP 151 053 000 - 226 579 000; Plein temps

Résumé du poste

Lemon Adds is seeking a Senior Email Marketing Specialist to drive growth for DTC brands through strategic email programs. You will own end-to-end lifecycle campaigns, optimize deliverability, and use Klaviyo, HTML/CSS, and data-driven insights.

You’ll collaborate with creative and performance teams, manage multiple accounts across LATAM, and work on U.S. Pacific hours. A strong portfolio and 5+ years in email marketing are required.

Qualifications

• 5+ years of hands-on email marketing experience, with proven DTC experience at an agency or in-house at a DTC brand.
• Expert Klaviyo proficiency across campaigns, flows, segmentation, forms, and troubleshooting.
• Practical HTML/CSS email skills and experience with dynamic personalization.
• A strong portfolio with measurable results and a clear explanation of your contribution.
• Excellent written and spoken English, strong copy instincts, and attention to detail.
• Commercial judgment, curiosity about customer behavior, and the initiative to manage multiple accounts and deliver results independently.
• LATAM location, full-time availability during U.S. Pacific hours, and readiness for an immediate start.

Responsabilités

• Proactive growth strategy: Audit accounts, identify missed opportunities, and build campaign calendars and optimization plans.
• Smart segmentation and nurturing: Build audiences around engagement, purchase behavior, customer value, interests, and lifecycle stage.
• Campaigns and automated flows: Build and optimize welcome, browse and checkout abandonment, post-purchase, replenishment, cross-sell, and win-back journeys.
• Deliverability: Improve Klaviyo’s deliverability score, sender reputation, and inbox placement.
• Signup conversion: Test popups, forms, offers, copy, timing, targeting, and mobile experiences to increase quality subscribers.
• HTML/CSS email development: Build, customize, and troubleshoot responsive templates with Klaviyo personalization.
• Creative and experimentation: Develop persuasive campaign angles, subject lines, copy, and calls to action.
• Performance analysis: Track signup and purchase conversion, revenue per recipient, repeat purchases, and list health.

Connaissances

Email marketing

Klaviyo

HTML/CSS emails

Portfolio with results

English proficiency

Multi-account management

LATAM location

Outils

Klaviyo

Description du poste

Lemon Adds is seeking a Senior Email Marketing Specialist to drive growth for DTC brands through strategic email programs. You will own end-to-end lifecycle campaigns, optimize deliverability, and use Klaviyo, HTML/CSS, and data-driven insights.

You’ll collaborate with creative and performance teams, manage multiple accounts across LATAM, and work on U.S. Pacific hours. A strong portfolio and 5+ years in email marketing are required.