Senior Digital Marketing Analyst

Publicis Groupe Holdings B.V; Bogotá ciudad; Presencial; COP 90.000.000 - 140.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery in Colombia seeks a Senior Digital Marketing Analyst to drive global client success by running and optimizing digital campaigns, guiding the team to hit KPI targets, and delivering actionable insights.

You will work across Paid Social, Paid Search and Programmatic, engage with cross-functional stakeholders, and contribute to continuous improvement through data-driven recommendations.

Formación

• Bachelor’s degree in Marketing, Advertising, Communication, Business, or a related field.
• English proficiency at B2 level or higher.
• 2–3+ years of experience running digital media campaigns across multiple platforms.
• Proficient in Excel and data analysis.
• Strong communication and teamwork abilities.
• Result-oriented with attention to detail and analytical mindset.

Responsabilidades

• Activate, monitor, and optimize digital media campaigns for global clients across Paid Social, Paid Search, and Programmatic channels.
• Lead weekly status calls with internal stakeholders and provide performance and pacing strategies.
• Manage campaign budgets, conversions, bid management, and ad creative based on performance and client objectives.
• Ensure campaign setup quality within social platforms and reporting accuracy.
• Identify growth opportunities and communicate insights to the client and team.
• Assist with Digital Media training and certifications for the team.
• Maintain daily client communication and document best practices for operational efficiency.

Conocimientos

English (B2)

Analytical skills

Attention to details

Good communication

Teamwork

Client orientation

Results oriented

Educación

Bachelor's Degree in Marketing, Advertising, Communication, Business, or relevant field

Herramientas

Excel

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

This position is available in Costa Rica, Colombia and Peru.

Overview

Publicis Global Delivery is looking for a Senior Digital Marketing Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients' businesses by running and activating digital marketing campaigns and guiding team members to improve their technical goals.

The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Work directly with our agencies to activate, monitor, and optimize digital media campaigns for global clients, following their guidelines and their business KPIs.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives.
• Ensuring the quality of deliverables and campaign set up within the social media platforms.
• Proactively makes suggestions and troubleshoots issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that can spark within the operation promptly.
• Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors.
• Assist to Digital Media training sessions and complete the required certification and updates.
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.
• Keep abreast of industry trends through advertising and media journals and recognized marketing source.
• Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

• Bachelor’s Degree in: Marketing, Advertising, Communication, Business, or any relevant field.
• English Level B2 or above.
• Minimum 2- 3+ years of experience running digital media advertising campaigns in two or more platforms related to Paid Social, Paid Search, and/or Programmatic such as Meta Ads, Twitter Ads, Snapchat Ads, Pinterest Ads, Tik Tok for Business, LinkedIn Ads, Google Ads, SA360, Google Analytics, Shopping, DV360, TTD, and/or Campaign Manager, etc.
• Intermediate Excel Knowledge.
• Good Communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Strong teamwork and client orientation skills to help the team grow.

Additional information

• Employee engagement activities and events
• Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
• Find your path Program
• Level up Program