Senior Demand Gen Lead for Fintech SMB Growth

Addi; Bogotá; On-site; COP 60,000,000 - 120,000,000; Full time

Job summary

Addi, Colombia's leading Buy Now, Pay Later platform, seeks a Senior Paid Media Manager in Bogotá to own merchant acquisition. You will rebuild the SMB inbound funnel, optimize campaigns, and align with Sales to hit inbound targets at an efficient CAC.

You’ll oversee GTM/GA4 tracking, test creatives, and explore new channels, driving a measurable impact on growth and profitability for Addi’s merchant base.

Qualifications

• 5–8 years in performance marketing or demand generation.
• Experience owning a paid acquisition budget for B2B/merchant or lead generation.
• Ability to state starting/ending values and the incremental impact of changes.
• Budget allocation by marginal return and pausing non-performing spends.
• Experience with Google Ads and Meta Ads Manager; can optimize funnels and tracking.

Responsibilities

• Own paid acquisition for merchant growth and reduce CAC.
• Audit and redesign account structure, tags, and UTMs for reliability.
• Improve targeting, landing pages, and forms to raise qualified leads.
• Build a unified funnel from impression to first origination and report CPA per channel.
• Explore new channels (LinkedIn, TikTok) with defined success criteria.

Skills

Paid media

Google Ads

Meta Ads

Budget ownership

Landing page optimization

SQL basics

Creative testing

Cross-functional collaboration

Tools

GTM

GA4

UTMs

Looker

Amplitude

Job description

Addi, Colombia's leading Buy Now, Pay Later platform, seeks a Senior Paid Media Manager in Bogotá to own merchant acquisition. You will rebuild the SMB inbound funnel, optimize campaigns, and align with Sales to hit inbound targets at an efficient CAC.

You’ll oversee GTM/GA4 tracking, test creatives, and explore new channels, driving a measurable impact on growth and profitability for Addi’s merchant base.