Demand Gen Lead — Fintech Growth & Paid Acquisition

addi; Colombia; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Addi Colombia is seeking a senior paid media lead to own merchant acquisition, rebuild the SMB inbound funnel, and optimize campaigns across Google Ads, Meta, LinkedIn, and more. You will align budget with marginal returns, improve targeting, and build a measurable funnel tied to qualified leads and signups.

You will work with cross-functional teams to define form flows, tracking, and attribution, and you will run incrementality tests to guide scaling decisions.

Qualifications

• 5–8 years in performance marketing or paid acquisition.
• Experience with B2B lead generation and merchant/audience targeting.
• Ability to specify changes and prove incremental impact.

Responsibilities

• Own paid acquisition as merchant acquisition engine.
• Rebuild inbound funnel and optimize account structure, tagging, and UTMs.
• Reduce CAC by reallocating budget and testing campaigns/offers.
• Improve lead form completion and landing pages by segment.
• Build a unified funnel and report cost per qualified lead and per merchant by channel.

Skills

Paid media management

Google Ads

Meta Ads Manager

Landing page optimization

Budget optimization

Analytics & attribution

Tools

Google Ads

Meta Ads Manager

GA4

GTM

Job description

Addi Colombia is seeking a senior paid media lead to own merchant acquisition, rebuild the SMB inbound funnel, and optimize campaigns across Google Ads, Meta, LinkedIn, and more. You will align budget with marginal returns, improve targeting, and build a measurable funnel tied to qualified leads and signups.

You will work with cross-functional teams to define form flows, tracking, and attribution, and you will run incrementality tests to guide scaling decisions.