Senior Data Analyst — Insight Architect & BI Leader

Publicis Global Delivery; Bogotá; Hybrid; COP 120,000,000 - 150,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking a Senior Data Analyst to design, develop, and govern analytics solutions that turn complex operational data into reliable insights and scalable decision-support products.

You will own the analytics lifecycle from discovery to deployment, partner with Operations, Finance and HR, build Power BI data models, optimize SQL pipelines, and mentor junior analysts to raise data quality and impact.

Qualifications

• Translate complex business questions into analytical frameworks and KPIs.
• Perform exploratory, diagnostic, trend, and root-cause analyses.
• Build reusable datasets and identify patterns, risks, and opportunities.
• Present findings with executive narratives and visuals.
• Lead data governance, validation rules, and documentation.

Responsibilities

• Translate business questions into analytical frameworks and KPIs.
• Design, develop, and optimize Power BI data models and dashboards.
• Write advanced SQL and integrate data from multiple sources.
• Define data-quality checks and governance practices.
• Mentor analysts and promote reusable components and best practices.

Skills

Data modelling

SQL

Power BI

Automation

Data quality

Stakeholder comms

Tools

Power BI Desktop

Power Query

ETL tools

Job description

Publicis Global Delivery in Bogotá is seeking a Senior Data Analyst to design, develop, and govern analytics solutions that turn complex operational data into reliable insights and scalable decision-support products.

You will own the analytics lifecycle from discovery to deployment, partner with Operations, Finance and HR, build Power BI data models, optimize SQL pipelines, and mentor junior analysts to raise data quality and impact.