Media Planning Manager Cali

WPP Media Limited; Bogotá; Hybrid; COP 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental care

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media Limited in Bogotá is seeking a Media Planning Manager to lead 360° media strategies across offline and digital channels for regional brands. You will translate briefs into plans, negotiate investments, and coordinate end-to-end campaign delivery.

The role emphasizes strong data analytics, Excel proficiency, and the ability to optimize campaigns, while building solid client relationships. A hybrid office model is offered, with emphasis on collaboration and performance, and English

Qualifications

• 4–6 years in 360° media planning across offline and digital.
• Experience with FMCG clients is a plus.
• Strong Excel and data analytics skills; English B1/B2.

Responsibilities

• Lead and execute 360° media strategies across offline and digital.
• Translate client briefs into strategic media plans and negotiate investments.
• Coordinate implementation, optimize campaigns and report performance.
• Deliver insights on investment, performance, and share of voice.

Skills

360° media planning

Data analytics

Campaign negotiation

Client communication

English proficiency

Tools

Excel

Google Ads

Meta Ads

Programmatic

UTM tracking

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Media Planning Manager is responsible for leading and executing 360° media strategies across Offline and Digital channels for regional brands. This hands‑on role manages the full media planning cycle, from translating client briefs into strategic plans and negotiating investments to coordinating implementation, optimizing campaigns, and delivering final performance reports. The primary impact of this position is to ensure effective media investment, maximize campaign performance, strengthen client relationships, and deliver integrated strategies that drive business and brand objectives.

Skills and Experience:

• Experience & Foundation: 4–6 years of experience in 360° media planning across Offline and Digital channels, preferably within media agencies or regional accounts. Experience with FMCG clients is a plus.
• Technical Proficiency: Strong knowledge of traditional media (TV, OOH) and digital platforms (Meta, Google, Programmatic), with solid Excel and data analytics skills. Experience with campaign implementation, tracking, and UTM validation.
• Strategic & Analytical Acumen: Ability to translate client briefs into integrated media strategies, develop tactical plans, manage budgets, analyze campaign performance, and identify real‑time optimization opportunities across channels.
• Communication & Execution Excellence: Strong negotiation and stakeholder management skills, with the ability to interact directly with clients and media partners, coordinate campaign execution, and deliver clear reports on investment, performance, SOV, and post-campaign results. Intermediate to advanced English (B1/B2) required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.