Media Advertising Operation Associate

WPP Media Limited; Bogotá; Hybrid; COP 40,000,000 - 70,000,000; Full time

Job summary

WPP Media Limited in Bogotá is seeking a Media Advertising Operations Associate to drive paid media campaigns. You will ensure flawless implementation, ongoing optimization, and meticulous monitoring across Google Ads, Meta Ads, and DV360 to maximize visibility and lead quality.

The role requires hands-on platform experience, strong data analysis, and excellent Excel skills. We offer a hybrid work setup with four days in the office and opportunities to grow within WPP's global media network.

Qualifications

• 1+ years of experience in digital advertising with focus on bidding and optimization.
• Experience managing campaigns on Google Ads, Meta Ads, DV360.
• Strong analytical skills to interpret data and optimize campaigns.
• Proficiency in Excel for reporting and performance tracking.

Responsibilities

• Ensure flawless implementation and optimization of paid media campaigns.
• Monitor campaigns across Google Ads, Meta Ads, DV360, and other platforms.
• Generate insights to improve performance and conversions.
• Collaborate with the team and clients to align strategy and goals.

Skills

Digital advertising

Bidding platform management

Google Ads

Meta Ads

DV360

Excel

Data analysis

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Media Advertising Operations Associate, you'll be the driving force behind the success of our clients' paid media campaigns. You'll ensure flawless implementation, continuous optimization, and meticulous monitoring across platforms like Google Ads, Meta Ads, and DV360, to maximize brand visibility, generate quality leads, and drive conversions.

Skills and Experience

• Proven experience (1+ years) in digital advertising, specifically focused on bidding platform management and optimization.
• Hands-on experience implementing and managing campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), DV360, and other relevant platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights for campaign improvement.
• Solid understanding of digital marketing principles, including campaign planning, targeting, and bidding strategies.
• Proficiency in Excel and data analysis tools for reporting and performance tracking.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.