Media Advertising Operations Senior Associate

WPP Media Limited; Bogotá; On-site; COP 42,000,000 - 90,000,000; Full time

Job summary

WPP Media Limited in Bogotá, Colombia, seeks a Media Advertising Operations Senior Associate to lead data-driven digital media strategies. You will plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn to meet business goals, drive awareness and leads while aligning with clients and cross-functional teams.

The role emphasizes advanced platform expertise, audience insights, and analytics to transform campaign data into actionable recommendations for growth and

Qualifications

• Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
• Proven expertise in performance marketing strategy with lead generation and budget control.
• Strong analytical skills interpreting CPA, CPL, CAC, ROAS, CTR, CVR, CPM.
• Experience with measurement frameworks including GA4 and GTM for tracking.
• Experience conducting A/B testing and ongoing optimization.
• Ability to communicate insights and drive business results with cross‑functional teams.

Responsibilities

• Plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn.
• Allocate budget to maximize ROAS and lead generation.
• Analyze campaign data and present actionable recommendations.
• Collaborate with clients and internal teams to align with objectives.

Skills

Paid media management across platforms

Performance marketing strategy

Audience planning and attribution

Data interpretation and analytics

A/B testing and optimization

Cross‑functional collaboration and pro

Tools

Google Ads Manager

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

GA4

Google Tag Manager

Job description

Media Advertising Operations Senior Associate

Bogota, Colombia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.

Skills and Experience:

• Advanced hands‑on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads, with a strong understanding of platform best practices and campaign structures.
• Proven expertise in performance marketing strategy, including audience planning, full‑funnel campaign design, lead generation, conversion optimisation, and budget allocation aligned with business objectives.
• Strong analytical skills with experience interpreting key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM, transforming data into actionable insights and strategic recommendations.
• Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis to ensure data accuracy and campaign effectiveness.
• Experience conducting A/B testing, experimentation, and continuous optimisation, identifying growth opportunities through audience behaviour, historical performance, and market trends.
• Ability to collaborate effectively with cross‑functional teams and clients, combining strategic thinking, storytelling with data, advanced Excel/Google Sheets skills, and presentation development to communicate insights and drive business results.

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