Data-Driven Media Advertising Ops Senior Associate

WPP Media Limited; Bogotá; On-site; COP 42,000,000 - 90,000,000; Full time

Job summary

WPP Media Limited in Bogotá, Colombia, seeks a Media Advertising Operations Senior Associate to lead data-driven digital media strategies. You will plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn to meet business goals, drive awareness and leads while aligning with clients and cross-functional teams.

The role emphasizes advanced platform expertise, audience insights, and analytics to transform campaign data into actionable recommendations for growth and

Qualifications

• Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
• Proven expertise in performance marketing strategy with lead generation and budget control.
• Strong analytical skills interpreting CPA, CPL, CAC, ROAS, CTR, CVR, CPM.
• Experience with measurement frameworks including GA4 and GTM for tracking.
• Experience conducting A/B testing and ongoing optimization.
• Ability to communicate insights and drive business results with cross‑functional teams.

Responsibilities

• Plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn.
• Allocate budget to maximize ROAS and lead generation.
• Analyze campaign data and present actionable recommendations.
• Collaborate with clients and internal teams to align with objectives.

Skills

Paid media management across platforms

Performance marketing strategy

Audience planning and attribution

Data interpretation and analytics

A/B testing and optimization

Cross‑functional collaboration and pro

Tools

Google Ads Manager

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads Manager

GA4

Google Tag Manager

Job description

WPP Media Limited in Bogotá, Colombia, seeks a Media Advertising Operations Senior Associate to lead data-driven digital media strategies. You will plan, activate, optimize, and measure campaigns across Google, Meta, TikTok, and LinkedIn to meet business goals, drive awareness and leads while aligning with clients and cross-functional teams.

The role emphasizes advanced platform expertise, audience insights, and analytics to transform campaign data into actionable recommendations for growth and