Senior Associate, Client Analytics, GOC

WPP Media Limited; Perímetro Urbano Medellín; Hybrid; COP 125,739,000 - 201,182,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Significant paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited is hiring a Senior Associate, Client Analytics to partner with cross‑functional teams across the US, Europe, and Asia. You will measure campaign performance, manage data collection and analysis, and translate insights into actionable recommendations.

You’ll deliver real‑time data quality, create compelling presentations, and support vendor/client discussions while staying current on WPP Media’s product offerings and measurement capabilities.

Qualifications

• Bachelor’s degree in Analytics, Technology, Marketing, or Advertising or equivalent experience.
• 1–3 years of professional experience in marketing analytics, preferably in a media agency.
• Proficiency in Excel and PowerPoint; Google Workspace a plus.
• Experience with Google Ads, Meta Ads, CM360.
• Strong project management and ability to present insights clearly.
• Experience with R, SQL, Python is a plus; knowledge of generative AI tools is a plus.
• Excellent communication skills and attention to detail.

Responsibilities

• Measure success of marketing and advertising executions and deliver actionable insights.
• Collaborate with analytics and cross-disciplinary teams across multiple offices.
• Manage marketing data collection, cleaning, analysis, and evaluation with rigorous methods.
• Ensure real-time data quality and formatting for measurement initiatives.
• Identify and resolve program and project issues and escalate when needed.
• Transform data into clear, visually compelling presentations.
• Communicate findings through data storytelling and translate results into recommendations.
• Build knowledge across practices to tailor insights to client needs.
• Stay current on product offerings and implications for analytics.
• Support and occasionally manage conversations with vendors and clients.

Skills

Analytical thinking

Data storytelling

Project management

Verbal and written communication

English proficiency

Attention to detail

Numbers and data driven

Generative AI tools

Programming: R, SQL, Python

Google Ads / Meta Ads / CM360

Education

Bachelor’s degree in Analytics/Technology/Marketing/Advertising

Tools

Excel

PowerPoint

Google Workspace

CM360

Google Ads

Meta Ads

R

SQL

Python

Gemini / ChatGPT

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Client Analytics who will:

• Measure the success of marketing and advertising executions, delivering actionable insights that help MFG teams improve and innovate their work.

• Collaborate with Analytics and cross-disciplinary teams across New York, Chicago, San Francisco, and Los Angeles, supporting continuity and alignment across teams.

• Manage marketing data collection, cleaning, analysis, and evaluation, applying measurement methodologies such as A/B testing, Matched Market Tests, and statistical validation.

• Champion real-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives.

• Proactively identify and resolve program and project issues, escalating them appropriately when necessary.

• Transform data into clear, visually compelling presentations.

• Communicate advertising campaign findings through data storytelling, translating results into actionable insights and recommendations.

• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.

• Stay current on MFG’s product offerings and understand their implications for analytics and measurement.

• Support and occasionally manage conversations with vendors and clients.

We encourage professionals with experience in digital media execution across Search, Social, and Programmatic, combined with strong analytical skills, to apply.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• A bachelor’s degree from a top-tier college, with a 3.0 GPA or equivalent, in Analytics, Technology, Marketing, or Advertising, or equivalent professional experience.

• At least C1 English proficiency or equivalent.

• 1–3 years of professional experience in marketing analytics, preferably within a media agency.

• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus.

• Exposure to the measurement of both Brand and Direct Response marketing campaigns.

• Experience with core advertising platforms such as Google Ads, Meta Ads, and CM360.

• Strong project management skills, with the ability to manage multiple tasks and priorities.

• Strong verbal and written communication skills, including the ability to present insights clearly.

• Excellent attention to detail, organizational skills, and the ability to work efficiently under pressure.

• Strong analytical thinking and a passion for using numbers and data to solve problems.

• Experience with generative AI tools such as Gemini and ChatGPT is a plus.

• Experience with programming languages such as R, SQL, and Python is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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