Advanced Analytics Manager, GOC

Wpp Group; Colombia; Remote; COP 188,608,000 - 282,912,000; Full time

Job summary

WPP Media is seeking a Manager to quantify and measure the impact of marketing and advertising efforts, delivering insights that drive innovation across our teams. You will partner with Analytics and cross-discipline colleagues in the United States and Bogotá to create consistency and impact.

The role requires 4–6 years in a marketing analytics-based role, strong Excel/PowerPoint skills, and proficiency in English (C1).

Qualifications

• Bachelor's degree in Analytics, Technology, Marketing or Advertising or equivalent.
• At least 4–6 years in a marketing analytics role, preferably in a media context.
• Proficiency in Excel and PowerPoint; English proficient (C1).
• Experience with ad platforms (Google Ads, Meta Ads) and analytics tools CM360.
• Familiarity with Python, SQL and R; exposure to AI tools is a plus.

Responsibilities

• Quantify and measure success of marketing and advertising executions.
• Deliver quantifiable insights to enable innovative work across teams.
• Partner with Analytics counterparts and cross-discipline teams in US and Bogotá.
• Transform data into actionable presentations for stakeholders.
• Manage vendor and client communications; stay updated on product offerings.

Education

Bachelor's degree in Analytics or related field

Tools

Google Ads

Meta Ads

CM360

R

SQL

Python

Gemini

ChatGPT

Claude

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About the Role

As a Manager, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG.

You will be partnering with your Analytics counterparts and cross-discipline team members across the United States and Bogotá, helping to create continuity among the various teams.

Some of the things we'd like you to do:

• Everything with marketing data (collection, cleaning, analysis, and validation)
• Communicate advertising campaign insights generated by our analysis and share communication best practices internally
• Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
• Support the wider Analytics team in implementing our measurement tools
• Partner with members from other disciplines, including Planning, Investment, Activation, etc.
• Transform complex data into actionable presentations
• Proactively identify and resolve program & project issues, escalating appropriately
• Stay up to date on our product offerings and how they affect analytics
• Managing vendor and client communications

A bit about yourself:

• Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising, or equivalent experience
• At least C1 English language proficiency or equivalent
• 4-6 years of experience working in a marketing analytics-based role, preferably in a media agency or media research company
• Proficiency in Excel, PowerPoint (Google Workspace a bonus)
• Exposure to the measurement of both Brand and Direct Response marketing campaigns
• Strong project management skills
• Strong verbal and written communication
• Strong attention to detail and ability to manage multiple tasks
• Highly organized and efficient under pressure
• Natural affinity for numbers/data and a passion for playing with data in order to solve problems
• Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
• Experience with generative AI tools (Gemini, ChatGPT, Claude, etc.) a plus
• Experience with programming languages such as R, SQL, and Python a plus

What you can expect from MFG and WPP Media:

Our mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian and Mexican territory. Only candidates residing in Colombia and Mexico with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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