Senior Associate, Data Analytics & BI, GOC

WPP Media Limited; Medellín; Hybrid; COP 90,000,000 - 120,000,000; Full time

Job summary

WPP Media Limited is seeking a Senior Associate, Data Analytics and BI to build and optimize highly interactive dashboards using Power BI, Datorama, and Tableau. You will align KPIs with campaign objectives, validate data quality, and collaborate with onshore/offshore teams to ensure consistent reporting across markets.

The role emphasizes data governance, automated testing, and scalable data architecture, with remote/hybrid options across eligible regions.

Qualifications

• 5+ years of professional experience in BI, data analytics, or data QA.
• Advanced, hands-on expertise in Power BI; experience with Datorama, Tableau, or Looker is highly valued.
• Advanced Excel proficiency.
• Understanding of software QA methodologies, test-case planning, and automated testing for data pipelines.
• Familiarity with ad-tech and digital platforms (CM, DSPs, web analytics).
• Strong written and spoken English; ability to work with onshore/offshore teams.
• Bachelor's degree or equivalent experience in Computer Science/IT/Engineering/Analytics.
• SQL, Python, or ETL scripting is a plus.
• Exposure to cloud infrastructure (GCP/AWS/Azure).

Responsibilities

• Develop, update, and maintain interactive dashboards and visualizations across BI tools.
• Produce recurring and ad-hoc reports reflecting digital media campaign performance.
• Support campaign measurement frameworks and establish KPIs and benchmarks.
• Manage reporting playbooks, calendars, and milestones to ensure accountability.
• Design and execute test plans and automated validation scripts for reporting accuracy.
• Validate data across visualization platforms (Power BI, Datorama, Tableau) against raw data sources.
• Assist in data governance and taxonomy for paid media data.
• Collaborate with Data Operations and Data Engineering to build stable data architectures.
• Coordinate project timelines and communicate progress, risks, and dependencies.
• Assist different onshore/offshore teams and optimize repetitive tasks for efficiency.
• Maintain up-to-date documentation of workflows, schemas, QA processes, and change logs.

Skills

Power BI

Datorama

Tableau

Looker

Excel

QA testing frameworks

Ad-tech platforms

SQL

Python

ETL scripting

Cloud platforms

Education

Bachelor's degree in CS/IT/Engineering

Tools

BigQuery

Google Cloud Platform

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Senior Associate, Data Analytics and BI who will:

• Develop, update, and maintain highly interactive dashboards and visualizations, ensuring they are accurate, visually impactful, and architecturally sound.


• Produce recurring and ad-hoc reports, ensuring data and insights accurately represent digital media campaign performance.


• Support the development of campaign measurement frameworks, aligning KPIs with campaign objectives and establishing robust performance benchmarks.


• Manage reporting playbooks, operations calendars, and reporting milestones, promoting accountability across participating teams.


• Design, write, and execute test plans, test cases, and automated validation scripts to ensure reporting accuracy and prevent defects.


• Perform rigorous data validation and reconciliation between visualization platforms, including Power BI, Datorama, and Tableau, and underlying raw data sources or warehouses.


• Support the development of paid media taxonomy and ensure adherence to data governance and taxonomy requirements.


• Define business requirements for Data Operations and Data Engineering teams to build and maintain stable data architecture.


• Support the intake and quality assurance of partner-provided performance data.


• Coordinate project timelines and deliverable schedules, proactively communicating progress, risks, and dependencies.


• Adapt to changing business needs by supporting different onshore agency teams and coordinating team support when needed.


• Identify and optimize repetitive tasks, improving reporting efficiency and operational consistency.


• Maintain comprehensive, up-to-date documentation of workflows, data schemas, QA testing processes, and change logs.

Skills And Experience

If this opportunity looks right for you, we are looking for candidates who have:

• 5+ years of professional experience in Business Intelligence, Data Analytics, or Data QA, preferably within a digital marketing agency, media agency, or commerce media environment.


• Advanced, hands‑on expertise in Power BI; experience with Datorama, Tableau, or Looker is highly valued.


• Advanced Excel proficiency.


• Proven understanding of software QA methodologies, test‑case planning, and automated testing frameworks applied to data pipelines.


• Deep familiarity with ad‑tech and digital platforms, such as Google Campaign Manager, social platforms, and DSPs, as well as web analytics tools.


• Exceptional written and verbal English communication skills, with the ability to collaborate effectively within an onshore/offshore operating model.


• A bachelor’s degree in Computer Science, Information Technology, Engineering, Business Analytics, Data Science, or a related field, or equivalent professional experience.


• Proficiency in SQL, Python, or ETL scripting is a plus.


• Exposure to cloud infrastructure is a plus, preferably Google Cloud Platform, including BigQuery, Cloud Storage, and Dataflow, or equivalent AWS/Azure services.

Life At WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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