Senior Amazon PPC Specialist

XP Strategy; Colombia; Remote; COP 165,076,000 - 264,122,000; Full time

Job summary

XP Strategy is a growth agency for Amazon and marketplace brands, seeking a Senior Amazon PPC Specialist to lead strategic advertising initiatives. You will work across multiple client accounts, crafting and executing campaigns, identifying growth opportunities, and driving profitability with account managers and strategists.

The role emphasizes strategic thinking, initiative, and independent judgment, with a remote, full-time arrangement.

Qualifications

• 3+ years of hands-on Amazon PPC management experience.
• Experience managing multiple accounts, preferably within an agency.
• Strong understanding of Amazon Ads campaign types, targeting, bidding, placements, and campaign architecture.
• Ability to develop strategies, not just execute predefined tasks.
• Strong analytical and problem-solving skills.
• Hands-on experience with PPC management and automation platforms such as AdLabs, Scale Insights, Pacvue, or Perpetua.
• Proficiency with AI tools for research, analysis, and workflow improvements.
• Excel or Google Sheets proficiency and analysis of Amazon reports.
• Excellent written and spoken English.
• Ability to manage priorities, work independently, and take ownership of results.

Responsibilities

• Develop and execute Amazon PPC strategies across multiple client accounts.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analyze performance to identify opportunities for growth, efficiency, and profitability.
• Develop campaign structures, keyword and product targeting strategies, bidding approaches, and budget allocations.
• Monitor ACoS, TACoS, ROAS, conversion rates, organic performance, and other metrics.
• Use PPC automation platforms to improve efficiency and scale account management.
• Leverage AI tools for analysis, research, troubleshooting, and workflow improvements.
• Conduct account audits, troubleshoot performance issues, and recommend improvements.
• Collaborate with account managers and strategists on client objectives and performance.
• Support product launches, ranking initiatives, seasonal strategies, and promotions.
• Stay current with Amazon Ads changes, emerging tech, and best practices.

Skills

Amazon PPC

Multi-account mgmt

Amazon Ads types

PPC automation tools

AI tools

Excel/Sheets

English proficiency

Time management

Tools

AdLabs

Scale Insights

Pacvue

Perpetua

ChatGPT

Claude

Job description

XP Strategy is an Amazon and marketplace growth agency helping brands increase sales, improve profitability, and build sustainable businesses.

Our founder, Abe Chomali, has been selling online since 1999 and on Amazon since 2009, generating over $300 million in sales from his own brands and products before building XP Strategy.

Today, we work with brands across a wide range of categories and sizes, combining deep marketplace experience, data, technology, and practical business judgment.

We're a hands-on team that values initiative, accountability, and people who know how to think beyond the numbers on a dashboard.

Position Overview

We're looking for an experienced Senior Amazon PPC Specialist to join our team.

This is a hands-on, strategy-driven role for someone who understands Amazon advertising beyond campaign management and routine optimizations.

You’ll work across multiple client accounts, developing and executing advertising strategies, identifying growth opportunities, improving profitability, and collaborating with our account managers and strategists.

We're looking for someone who can analyze an account, understand what's happening, recognize what could be happening, and take the initiative to make it happen.

Primary Objectives

Drive profitable growth for our clients through intelligent Amazon advertising strategies, strong execution, and continuous optimization.

Success isn't simply achieving a lower ACoS. It's understanding how advertising contributes to the overall health and growth of the business, and making decisions accordingly.

Key Responsibilities

• - Develop and execute Amazon PPC strategies across multiple client accounts.
• - Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• - Analyze performance to identify opportunities for growth, efficiency, and profitability.
• - Develop campaign structures, keyword and product targeting strategies, bidding approaches, and budget allocations.
• - Monitor ACoS, TACoS, ROAS, conversion rates, organic performance, and other relevant business metrics.
• - Use PPC automation platforms to improve efficiency and scale account management.
• - Leverage AI tools for analysis, research, troubleshooting, and workflow improvements.
• - Conduct account audits, troubleshoot performance issues, and recommend actionable improvements.
• - Collaborate with account managers and strategists on client objectives, priorities, and performance.
• - Support product launches, ranking initiatives, seasonal strategies, and promotional campaigns.
• - Stay current with changes to Amazon Ads, emerging technologies, and industry best practices.

Required Skills & Experience

• - 3+ years of hands-on Amazon PPC management experience.
• - Experience managing multiple accounts, preferably within an agency.
• - Strong understanding of Amazon Ads campaign types, targeting, bidding, placements, and campaign architecture.
• - Demonstrated ability to develop strategies, not simply execute predefined tasks.
• - Strong analytical and problem-solving skills.
• - **Hands-on experience with PPC management and automation platforms such as AdLabs, Scale Insights, Pacvue, Perpetua, or comparable tools.
• - **Practical proficiency with AI tools such as ChatGPT, Claude, or similar platforms for research, analysis, problem-solving, and improving day-to-day workflows.**
• - Ability to use automation and AI intelligently, while applying independent judgment rather than blindly relying on their outputs.
• - Proficiency with Excel or Google Sheets and Amazon advertising reports.
• - Strong written and spoken English.
• - Ability to manage priorities, work independently, and take ownership of results.

Preferred Skills

• - Familiarity with Amazon Marketing Cloud (AMC) and Amazon DSP.
• - Experience managing larger advertising budgets or complex product catalogs.
• - Knowledge of organic ranking, product launches, conversion optimization, and broader Amazon growth strategies.
• - Experience with bulk files and advanced campaign management techniques.
• - Experience building custom automations, AI-assisted workflows, or reporting systems.

What We're Looking For

Beyond technical experience, we're looking for someone who:

• - Thinks strategically. Understands why something should be done, not just how to do it.
• - Takes initiative. Identifies problems and opportunities without waiting to be told.
• - Uses good judgment. Knows when to harness automation, when to intervene, and when to rethink the strategy.
• - Takes ownership. Follows through, communicates clearly, and is accountable for results.
• - Keeps learning. Understands that Amazon advertising is constantly evolving and yesterday's best practices may not be today’s.
• - Full-time, remote position.
• - Open to candidates in Eastern Europe, South America, South Africa, and the Philippines.
• - Work with an experienced team across a diverse portfolio of Amazon brands.
• - Competitive compensation based on experience and demonstrated capabilities.
• - Opportunity to contribute to strategy, systems, and continued agency growth.