Advertising Manager, E-Commerce Channel Marketing - CO

Booth and Partners; Colombia; On-site; COP 90,000,000 - 210,000,000; Full time

Benefits offered by this job

Competitive salary

Prepaid Medicine

Life Insurance

Birthday Day Off

Job summary

Booth and Partners is seeking a Senior Media Planning Lead in Colombia to design annual, quarterly, and event plans across Amazon Ads (Sponsored Products, Brands, DSP) and other key retailers. You will define channel mix, funnel allocation, and budget pacing based on inventory, seasonality, and tested assumptions.

The role emphasizes forecasting, scenario planning, and hands-on analysis using AMC data. You will coach analysts, lead client presentations to senior leadership, and adapt plans as

Qualifications

• 5+ years creating/managing Amazon Sponsored Ads campaigns and DSP campaigns.
• Experience leading digital advertising teams - hiring and coaching.
• Hands-on experience pulling insights from AMC and acting on them.
• Strong analytical skills, including incrementality and attribution.
• Media planning, budget forecasting, and sales forecasting experience.
• Clear writing and speaking for senior leadership presentations.

Responsibilities

• Develop annual, quarterly, and event plans across Amazon (Ads/DSP) and other retailers.
• Define channel mix, funnel allocation, and spend baselines.
• Forecast budgets, pacing, and scenario-based sales projections.
• Perform hands-on data interrogation using AMC and reports.
• Coach analysts, QA, and documentation; align optimizations with strategy.
• Present strategies to senior client leadership with firm recommendations.

Skills

Amazon Ads expertise

Team leadership

Data-driven decision making

Budget forecasting

Incrementality analysis

Communication skills

AI proficiency

Tools

AMC (Amazon Marketing Cloud)

Job description

Media Planning: Create annual, quarterly, and event plans across Amazon (Ads/DSP), Walmart, and Target. Define channel mix, funnel allocation, and spend based on inventory, seasonality, and defensible assumptions, including reserved testing budgets.

Forecasting & Budgets: Manage budget pacing and scenario-based sales forecasts linking spend to topline revenue. Balance efficiency targets with incrementality.

Analysis: Perform hands-on data interrogation using search, DSP, and business reports. Leverage Amazon Marketing Cloud (AMC) for path-to-purchase, audience overlap, and new-to-brand (NTB) metrics.

Business & Margin Acumen: Master the economics of each brand (contribution margins, inventory constraints, marketing calendars). You will document this and be tested on it at 30, 60, and 90 days. Proactively pivot plans as goals change.

Growth & Audiences: Uncover new demand (untapped search terms, competitor share). Build and test advanced AMC/DSP audiences (lapsed, lookalikes) using a strict hypothesis-test-scale-kill framework.

Team Leadership: Coach analysts on daily campaign work, QA, bulk-op hygiene, and documentation. Ensure optimizations align with overall strategy. Lead analyst training and review gates.

Client Communication: Present strategies to senior client leadership with firm recommendations, not just options. Tailor messaging to specific stakeholders (CFO vs. Founder) and proactively address poor performance with a solution.

Requirements

Required

• 5+ years creating, managing, and optimizing Amazon Sponsored Ads campaigns (Sponsored Products, Brands, Brands Video, Display) and Amazon DSP campaigns
• Experience leading digital advertising teams - hiring, coaching, reviewing, holding a standard
• Hands-on experience pulling insights from Amazon Marketing Cloud and acting on them
• Strong analytical skills; comfortable building your own models and reasoning about incrementality, attribution, and significance
• Media planning, budget forecasting, and sales forecasting experience
• Depth in PPC management and optimization, and in programmatic display
• A track record of new-to-brand acquisition and consistent incremental sales growth, with numbers you can walk us through
• Clear writing and speaking, including presenting media plans to client senior leadership and getting agreement
• Honesty by default. You report the number you wish were different, and you persuade by being prepared rather than polished
• Working AI proficiency, with the verification habit that has to come with it.
• Competitive Salary:Get paid what you're worth!
• Prepaid Medicine:Your health is our priority!
• Life Insurance:Peace of mind for you and your loved ones!
• Birthday Day Off:Celebrate your special day YOUR way!
• Indefinite-Term Labor Contract:Stability and all legal benefits included!