Amazon Advertising Specialist

Booth; Colombia; On-site; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Prepaid Health Care

Life Insurance

Birthday Leave

Indefinite-Term Labor Contract

Job summary

Booth seeks an Advertising Analyst to manage day-to-day campaigns across Amazon, Walmart Connect, and Target Roundel for multiple brands. You will build, launch, and optimize campaigns, manage bids and budgets, and ensure pacing aligns with plan.

Your role includes auditing accounts, analyzing search term data, and preparing insights for quarterly reviews. You will partner with Strategy and Design teams on retail readiness, creative, and AI-enabled workflows to speed up repetitive tasks.

Qualifications

• 4+ years hands-on experience building, managing, and optimizing Amazon advertising campaigns.
• Amazon Ads certification in Sponsored Ads and in Amazon DSP (Programmatic Solutions) verified via transcript.
• Experience with Amazon DSP campaign management beyond Sponsored Ads.
• Strong analytical skills with large data sets and Excel/Sheets proficiency.
• Curiosity to investigate why numbers move and to dig deeper into data.

Responsibilities

• Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and DSP campaigns across Amazon, Walmart Connect, and Target Roundel.
• Manage bids, budgets, negatives, placement modifiers, and dayparting to meet targets and keep pacing.
• Research keywords and product targets; mine search term reports for opportunities and waste, and support audience building in DSP.
• Conduct structured audits of account architecture, targeting overlap, budgets, and placement gaps; document actionable findings.
• Create client-facing reporting and decks for quarterly and annual business reviews, ensuring accuracy and defensibility.
• Leverage AI tools to speed up analysis, bulk file processing, keyword work, and documentation.

Skills

Amazon advertising

Amazon Ads certification

DSP management

Data analysis in Excel/Sheets

AI tooling proficiency

Communication

Bulk uploads/negatives

Tools

Excel

Sheets

Looker Studio / Google Data Studio

Amazon Marketing Cloud

Job description

Our client is a growing e-commerce agency that helps brands scale on Amazon and other marketplaces. They want an advertising analyst to run the day-to-day advertising for a set of client brands across Amazon, Walmart Marketplace and Target Plus. You’ll build campaigns and manage bids, budgets, targeting and pacing to turn your manager’s media plan into results. You’ll also run account audits, dig into search term and placement data, and prepare the analysis and decks behind quarterly and annual business reviews. You’ll partner with the strategy and design teams on retail readiness and creative, and you’re expected to use AI tools to speed through the mechanical work. It’s a good fit for a hands-on, analytical marketplace advertiser who likes sharing ideas and wants a clear path to account and strategy ownership.

What You'll Own

Campaign management and optimization. Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and Amazon DSP campaigns, plus their Walmart Connect and Target Roundel equivalents. Manage bids, budgets, negatives, placement modifiers, and dayparting against agreed targets. Keep pacing on plan and flag risk before it becomes a shortfall.

Keyword, targeting, and audience work. Research and build keyword and product targeting sets, mine search term reports for new opportunity and wasted spend, and maintain clean negative structures. Support audience building and testing in DSP.

Analysis. Pull and interrogate the data yourself — search term, placement, product-level, and business reports — and turn it into a recommendation rather than a summary. Understand why a number moved, not just that it did.

Account audits. Perform structured audits on new and existing accounts: campaign architecture, targeting overlap, budget allocation, wasted spend, missed placements, and gaps between what the account is doing and what the strategy calls for. Write up findings clearly enough that someone else can act on them.

Client reporting and business reviews. Build the reporting that keeps clients informed, and prepare the analysis and decks for quarterly and annual business reviews. Your work goes in front of client leadership, so it needs to be accurate, clear, and defensible.

AI-assisted workflows. Use AI tools to speed up analysis, bulk file work, keyword processing, and documentation. Contribute to improving how the team works rather than just following the process you were handed.

Collaboration. Partner with the Strategy & Implementation Team on retail readiness and the Design Team on creative. Raise the constraints — inventory, catalog, pricing, page quality — that advertising can’t fix on its own.

What You Bring

Required

• 4+ years hands-on experience building, managing, and optimizing Amazon advertising campaigns
• Amazon Ads certification in Sponsored Ads and in Amazon DSP, now issued as the Amazon Ads Programmatic Solutions Certification (both required; we verify against the provider transcript. A transcript may show either the former DSP name or Programmatic Solutions — both are compliant)
• Experience with Amazon DSP campaign management, not just Sponsored Ads
• Genuinely analytical. You're comfortable in large data sets, you can build your own analysis in Excel or Sheets, and you check your own math
• Intellectual curiosity. You want to know why something happened, and you keep pulling the thread after the immediate question is answered
• Strong written and verbal communication. You can explain a performance change in plain language and write findings a client can read
• Proficiency working with AI tools and AI-assisted workflows
• Detail discipline. Bulk uploads, naming conventions, and negatives done right the first time

Preferred

• Walmart Sponsored Ads and Walmart DSP certification. Preferred at hire only — every analyst completes the full Amazon Ad Academy and Walmart Connect Academy set as a condition of the role, eleven credentials inside the first two weeks. See the training regimen
• Meta and TikTok ads experience, with certifications
• SQL, Looker Studio / Google Data Studio, or Amazon Marketing Cloud exposure
• Agency or multi-brand experience across categories
• Advanced Excel; Python or scripting a plus
• Familiarity with retail fundamentals: Buy Box, inventory health, catalog integrity, promotions, subscriptions

Prepaid Medicine: Your health is our priority!

Life Insurance: Peace of mind for you and your loved ones!

Birthday Day Off: Celebrate your special day YOUR way!

Indefinite-Term Labor Contract: Stability and all legal benefits included!