Senior Amazon Ads Strategist (Remote)

XP Strategy; Colombia; Remote; COP 165,076,000 - 264,122,000; Full time

Job summary

XP Strategy is a growth agency for Amazon and marketplace brands, seeking a Senior Amazon PPC Specialist to lead strategic advertising initiatives. You will work across multiple client accounts, crafting and executing campaigns, identifying growth opportunities, and driving profitability with account managers and strategists.

The role emphasizes strategic thinking, initiative, and independent judgment, with a remote, full-time arrangement.

Qualifications

• 3+ years of hands-on Amazon PPC management experience.
• Experience managing multiple accounts, preferably within an agency.
• Strong understanding of Amazon Ads campaign types, targeting, bidding, placements, and campaign architecture.
• Ability to develop strategies, not just execute predefined tasks.
• Strong analytical and problem-solving skills.
• Hands-on experience with PPC management and automation platforms such as AdLabs, Scale Insights, Pacvue, or Perpetua.
• Proficiency with AI tools for research, analysis, and workflow improvements.
• Excel or Google Sheets proficiency and analysis of Amazon reports.
• Excellent written and spoken English.
• Ability to manage priorities, work independently, and take ownership of results.

Responsibilities

• Develop and execute Amazon PPC strategies across multiple client accounts.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Analyze performance to identify opportunities for growth, efficiency, and profitability.
• Develop campaign structures, keyword and product targeting strategies, bidding approaches, and budget allocations.
• Monitor ACoS, TACoS, ROAS, conversion rates, organic performance, and other metrics.
• Use PPC automation platforms to improve efficiency and scale account management.
• Leverage AI tools for analysis, research, troubleshooting, and workflow improvements.
• Conduct account audits, troubleshoot performance issues, and recommend improvements.
• Collaborate with account managers and strategists on client objectives and performance.
• Support product launches, ranking initiatives, seasonal strategies, and promotions.
• Stay current with Amazon Ads changes, emerging tech, and best practices.

Skills

Amazon PPC

Multi-account mgmt

Amazon Ads types

PPC automation tools

AI tools

Excel/Sheets

English proficiency

Time management

Tools

AdLabs

Scale Insights

Pacvue

Perpetua

ChatGPT

Claude

Job description

XP Strategy is a growth agency for Amazon and marketplace brands, seeking a Senior Amazon PPC Specialist to lead strategic advertising initiatives. You will work across multiple client accounts, crafting and executing campaigns, identifying growth opportunities, and driving profitability with account managers and strategists.

The role emphasizes strategic thinking, initiative, and independent judgment, with a remote, full-time arrangement.