Search Analyst

Publicis Groupe; Bogotá; Hybrid; COP 36,000,000 - 60,000,000; Full time

Job summary

Publicis Global Delivery is seeking a Search Analyst to lead digital campaigns across multiple search platforms, including Google Ads, Bing Ads, SA360, Apple and Amazon search. You will monitor performance, optimize budgets, and provide actionable insights for driving client results.

The ideal candidate has strong analytical and communication skills, familiarity with Excel, and a solid understanding of paid search strategies in the digital ecosystem.

Qualifications

• Intermediate search media campaign management/optimization knowledge.
• Good communication skills.
• Analytical skills.
• Technical savvy and knowledge of at least one search media platform (Google Ads, Bing Ads, SA360, Apple and Amazon).
• Intermediate Excel Knowledge.

Responsibilities

• Setup search campaigns across required platforms following guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor campaign health and optimize to meet objectives, including daily budget management and bid management.
• Ensure quality of campaign setup and deliverables across search media platforms.
• Proactively identify issues and provide timely resolutions; report to client campaign managers.
• Maintain daily communication with the client’s campaign managers.

Skills

Search campaign management

Communication skills

Attention to detail

Analytical skills

Excel knowledge

Paid search platforms

Tools

Google Ads

Bing Ads

SA360

Apple Search Ads

Amazon Advertising

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Search Analyst who led digital campaigns for the assigned advertisers (billing support, setup, keywords management, monitoring, optimization, and reporting) for multiple Search platforms such as Google ads, Bing ads, SA360, Apple and Amazon search among others. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

Setup search campaigns, within each required platform, following agency and advertiser guidelines. Run weekly status calls with internal stakeholders providing performance and pacing strategies. Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives. Ensuring the quality of deliverables and campaign set up within the search media platforms. Proactively makes suggestions and troubleshoots issues. Maintain daily communication with the client’s campaign managers. Report any issues that can spark within the operation promptly. Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies and vendors Assist to Search and Digital media training sessions and complete the required certification and updates Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables. Proactively identify growth opportunities and regularly communicate them to client, formulating campaign strategy, researching keywords, creating structures & potential marketing channels, analyzing competitors, and testing. Help develop documentation of best practices for improving operational efficiencies within the team and the group. Keep abreast of industry trends through advertising and media journals and recognized marketing source. Generate powerful insights that add value to campaign performance and focus on better results.

Qualifications

Must require: Intermediate search media campaign management/optimization knowledge. Good Communication skills. Result oriented skills. Attention to details skills. Analytical skills. Technical savvy and specifically skilled in any digital vertical. Strong knowledge of at least one search media platform while showing a good understanding of the overall media landscape (Google ads, Bing ads, SA360 and other Paid Search Platforms such as Apple and Amazon). Intermediate Excel Knowledge. Good to have: Strong knowledge in one of the following fields: Media planning Media Buying KWs strategy Paid Search tools: Google/Bing Editor