Sales Manager Eye Care

Allergan; Bogotá ciudad; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Allergan seeks a district marketing leader to drive Retina and Glaucoma strategy, coaching the sales team and translating patient and market insights into differentiated plans. You will ensure cross-functional execution to improve patient outcomes and sustainable business growth.

The role involves translating national brand strategies into district plans, allocating field resources by potential, and collaborating with Brand and Field teams to deliver impactful campaigns and close-loop marketing

Formación

• Bachelor’s degree required, preferably in Business Administration, Marketing, Economics, Engineering, Health Sciences or a related discipline.
• Fluent Spanish and advanced English proficiency, with the ability to participate effectively in regional and global business discussions and deliver presentations in English.
• 3-5 years of proven successful experience in marketing/commercial excellence in the multinational pharmaceutical industry.
• Knowledge of the healthcare system, its main stakeholders, and information sources.
• Implementation of omnichannel strategies (desirable).

Responsabilidades

• Lead the district’s commercial strategy and execution, ensuring alignment with Eye Care business objectives, brand priorities and customer needs.
• Own district performance against sales, demand, market-share, execution and customer-engagement objectives.
• Translate national brand strategies into differentiated districts, territory and account plans.
• Allocate field resources based on business potential, customer opportunity, patient needs and strategic priorities.
• Ensure consistent and high-quality execution of call plans, account plans
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions and synthesize insights to identify target segments, determine brand positioning, and drive Close Loop Marketing engagement.
• Ensure Brand Team Members contribute to Brand strategy through Brand Planning in line with Global Brand Team strategy.

Conocimientos

Marketing leadership

Bilingual English/Spanish

Strategic planning

Educación

Bachelor’s degree in Business Administration/Marketing/Economics/Engineering/Health Sciences

Postgraduate qualification in Business/Marketing/Leadership or healthcare

Descripción del empleo

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Lead the district’s commercial performance and field execution while defining and driving the Retina and Glaucoma marketing strategy. The role is accountable for developing field capabilities, coaching the sales team, translating patient, customer and market insights into differentiated strategies, and ensuring strong cross-functional execution to improve patient outcomes and deliver sustainable business growth.

• Lead the district commercial strategy and execution, ensuring alignment with Eye Care business objectives, brand priorities and customer needs.
• Own district performance against sales, demand, market-share, execution and customer-engagement objectives.
• Translate national brand strategies into differentiated districts, territory and account plans.
• Allocate field resources based on business potential, customer opportunity, patient needs and strategic priorities.
• Ensure consistent and high-quality execution of call plans, account plans
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization.
• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.

Qualifications

• Bachelor’s degree required, preferably in Business Administration, Marketing, Economics, Engineering, Health Sciences, Life Sciences or a related discipline. A postgraduate qualification in Business, Marketing, Leadership or a healthcare
• Fluent Spanish and advanced English proficiency, with the ability to participate effectively in regional and global business discussions and deliver presentations in English.
• 3-5 years of proven successful experience in marketing/commercial excellence in the multinational pharmaceutical industry.
• Knowledge of the healthcare system, its main stakeholders, and information sources.
• Implementation of omnichannel strategies (desirable).

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html