Sales Manager Eye Care

AbbVie; Bogotá; Presencial; COP 144.000.000 - 240.000.000; Jornada completa

Descripción de la vacante

AbbVie in Bogotá seeks a Marketing Lead to drive district commercial performance for Eye Care, translating national brand strategies into differentiated district, territory and account plans, and coaching the sales team to improve patient outcomes.

The role requires 3–5 years of pharma marketing experience, fluent Spanish and advanced English, and the ability to collaborate across Brand Team, Health Care Professionals and cross-functional partners to deliver sustainable growth in a complex

Formación

• Bachelor’s degree required, preferably in Business Administration, Marketing, Economics, Engineering, Health Sciences, Life Sciences or a related discipline. A postgraduate qualification in Business, Marketing, Leadership or a healthcare

Responsabilidades

• Lead the district commercial strategy and execution, ensuring alignment with Eye Care business objectives, brand priorities and customer needs.
• Own district performance against sales, demand, market-share, execution and customer-engagement objectives.
• Translate national brand strategies into differentiated districts, territory and account plans.
• Allocate field resources based on business potential, customer opportunity, patient needs and strategic priorities.
• Ensure consistent and high-quality execution of call plans, account plans
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize insights to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization.
• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.

Descripción del empleo

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description
Lead the district’s commercial performance and field execution while defining and driving the Retina and Glaucoma marketing strategy. The role is accountable for developing field capabilities, coaching the sales team, translating patient, customer and market insights into differentiated strategies, and ensuring strong cross-functional execution to improve patient outcomes and deliver sustainable business growth.

• Lead the district commercial strategy and execution, ensuring alignment with Eye Care business objectives, brand priorities and customer needs.
• Own district performance against sales, demand, market-share, execution and customer-engagement objectives.
• Translate national brand strategies into differentiated districts, territory and account plans.
• Allocate field resources based on business potential, customer opportunity, patient needs and strategic priorities.
• Ensure consistent and high-quality execution of call plans, account plans
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization.
• Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.

Qualifications

• Bachelor’s degree required, preferably in Business Administration, Marketing, Economics, Engineering, Health Sciences, Life Sciences or a related discipline. A postgraduate qualification in Business, Marketing, Leadership or a healthcare
• Fluent Spanish and advanced English proficiency, with the ability to participate effectively in regional and global business discussions and deliver presentations in English.
• 3-5 years of proven successful experience in marketing/commercial excellence in the multinational pharmaceutical industry.
• Knowledge of the healthcare system, its main stakeholders, and information sources.
• Implementation of omnichannel strategies (desirable).

Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html