Retail Manager – Colombia

MOVA TECH; Colombia; On-site; COP 187,447,000 - 312,412,000; Full time

Job summary

A leading retail company is seeking a proactive Retail Manager to expand their presence in Colombia. The ideal candidate will have over 2 years of retail management experience, particularly in FMCG or manufacturing industries. Responsibilities include developing retail strategies, managing sales targets, and leading the retail team. Fluency in Spanish is mandatory, and knowledge of English or Mandarin is an advantage. The role offers an exciting opportunity to shape retail operations and enhance brand presence.

Qualifications

• Minimum 2 years of retail management experience.
• Experience in manufacturing companies preferred.
• Strong preference for candidates from FMCG or Cleaning Category backgrounds.

Responsibilities

• Develop and execute retail development strategies.
• Set and manage sales targets.
• Build and manage key accounts.
• Oversee store image and merchandising.
• Collaborate with Marketing on product launches.
• Lead and motivate the retail team.
• Conduct regular product and sales training for internal teams and promoters.
• Monitor PSI at store level and improve sell-through.
• Maintain distributor and retail relationships and support channel partners.

Skills

Retail management experience

Strong analytical capabilities

Execution-oriented mindset

Team leadership

Fluent Spanish

English

Education

Bachelor’s degree or above

Job description

Experience Required: 2+ years in Retail Management

Industry Background Preferred: Manufacturing (FMCG / Consumer Electronics / Home Appliances) or Cleaning Category (Home Care / Personal Wash / Chemical Products)

🌟 About the Role

We are looking for a proactive and execution-driven Retail Manager to lead and expand our retail presence in Colombia.

This role is ideal for someone with hands-on experience in brick-and-mortar retail operations and a strong understanding of channel management, store execution, and team leadership.

Candidates with experience in manufacturing industries or the Cleaning / FMCG category are highly preferred.

• Develop and execute local retail development strategies aligned with HQ objectives
• Set and manage quarterly/monthly sales targets
• Build and manage key accounts and core stores
• Oversee store image standards and Visual Merchandising (VM) to ensure premium brand presentation
• Collaborate with Marketing to execute Go-to-Market (GTM) strategies for product launches and promotions
• Conduct post-campaign analysis and optimize future execution
• Lead and motivate the retail team
• Manage workforce planning, performance evaluation, and incentive mechanisms
• Conduct regular product and sales training for internal teams and external promoters
• Monitor and manage PSI (Purchase, Sales, Inventory) at store level
• Reduce slow-moving stock and improve sell-through efficiency
• Manage promotional materials and display assets
• Track competitor activities and market trends
• Provide actionable insights and counter-strategies
• Support channel partners in improving retail execution
• Maintain strong distributor and retail relationships

✅ Qualifications

Experience & Industry Background

• Minimum 2 years of retail management experience
• Experience in manufacturing companies (Consumer Electronics, Mobile Phones, Appliances) preferred
• Strong preference for candidates from FMCG or Cleaning Category (Home Care) backgrounds

Core Competencies

• Strong understanding of retail operations and store management standards
• Data-driven mindset with solid analytical capabilities
• Highly execution-oriented, resilient, and able to perform under pressure

Language Skills

• Fluent Spanish (mandatory)
• English or Mandarin is a plus

Education

• Bachelor’s degree or above

📩 Interested candidates are welcome to apply directly via LinkedIn or send your CV to our Email