Key Account Manager (Home Appliance)

TCL; Bogotá; On-site; COP 90,000,000 - 120,000,000; Full time

Job summary

TCL Colombia is seeking a commercially driven Key Account Manager for White Goods/Home Appliances to grow key accounts and identify new business opportunities in the Colombian market.

The ideal candidate has experience in home appliances or related sectors, strong negotiation and channel management skills, and will travel nationwide as needed. English proficiency at B1–B2 is valued.

Qualifications

• Bachelor's degree in Business Administration, Marketing, International Business, or a related field.
• 4–6 years of experience in sales, KAM, channel development, or key account management.
• Experience in home appliances, consumer electronics, or durable goods is valued.

Responsibilities

• Manage key accounts and develop new business opportunities.
• Lead commercial negotiations, customer development, and new account acquisition.
• Coordinate with buyers, Category Managers and commercial teams from major accounts.
• Monitor Sell-in, Sell-out, inventory, margin, forecast, and profitability.

Skills

Advanced Excel

Power BI

Commercial analytics

English proficiency

Education

Bachelor's degree in Business Administration/Marketing/International Business

Tools

Excel

Power BI

Job description

Location: Bogotá, Colombia

Department: Commercial

Work Modality: 100% On-site

Travel Requirements: Availability to travel nationwide

1. Job Purpose

We are looking for a commercially driven professional to join TCL Colombia as a Key Account Manager – White Goods / Home Appliances, responsible for managing key accounts and developing new business opportunities in the Colombian market.

The ideal candidate will have experience in home appliances, white goods, consumer electronics, or durable goods, with a strong background in commercial negotiations, customer development, channel management, and business growth.

2. Key Responsibilities

• Manage key accounts and develop new business opportunities.
• Lead commercial negotiations, customer development, and the opening of new accounts.
• Manage relationships with customers across different commercial channels, including retail, distributors, wholesalers, and specialized channels.
• Monitor commercial indicators such as Sell-in, Sell-out, inventory, margin, forecast, and profitability.
• Work closely with buyers, Category Managers, and commercial teams from major accounts.
• Develop and strengthen commercial relationships with customers in the home appliances and white goods sectors.
• Support business growth through effective account management, commercial negotiations, and channel development.

3. Required Qualifications and Experience

Education

• Bachelor's degree in Business Administration, Marketing, International Business, or a related field.

Experience

• 4–6 years of experience in sales, Key Account Management (KAM), channel development, or key account management.
• Experience in the home appliances, white goods, consumer electronics, or durable goods sectors is highly valued.
• Experience in commercial negotiations, customer development, and new account acquisition.
• Experience managing different commercial channels, including retail, distributors, wholesalers, and specialized channels.
• Experience working with buyers, Category Managers, and commercial teams from major accounts.

Industry Experience

Experience with companies in the home appliances and white goods sectors will be particularly valued, including Haceb, Whirlpool, Mabe, Electrolux, LG, Samsung, Challenger, Kalley, Midea, Hisense, and other companies in the industry.

Customer and Channel Experience

Experience managing accounts and commercial negotiations with customers such as Alkosto / Ktronix, Éxito, Falabella, Cencosud, Jumbo, Easy, Homecenter, Olímpica, PriceSmart, Flamingo, ElectroJaponesa, Electroferia, as well as distributors, wholesalers, and regional retailers, will be valued.

Technical Skills

• Advanced Excel skills; an Excel skills assessment will be conducted as part of the recruitment process.
• Power BI knowledge is a plus.
• Knowledge of commercial performance indicators, including Sell-in, Sell-out, inventory, margin, forecast, and profitability.

Languages

• English proficiency at B1–B2 level will be valued.