Remote Web Analytics Architect & Tracking Lead

INGEPSY; Bogotá ciudad; A distancia; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote role

Competitive compensation

Ownership of tracking infrastructure

Descripción de la vacante

INGEPSY is seeking a Web Analyst to own the web analytics and pixel deployment architecture across multiple education and nonprofit partners. You will implement tracking in Google Tag Manager, ensure airtight data collection from first click to CRM entry, and troubleshoot across all paid ad platforms to keep campaigns measurable.

You bring 3+ years in marketing analytics, strong GTM and GA4 skills, and a practical mindset for privacy and data integrity.

Formación

• 3+ years of hands-on tracking or web analytics in marketing or agency settings.
• Experience deploying and debugging conversion tracking across major ad platforms.
• Knowledge of GDPR/CCPA and consent management impact on paid media KPIs.

Responsabilidades

• Own tag management and deployment; manage GTM containers, triggers, and variables.
• QA, debugging, and data integrity across client websites and platforms.
• Document tagging plans and translate requirements into tracking solutions.
• Collaborate with Data & Analytics to ensure reliable measurement in reports.

Conocimientos

GTM configuration

Data layer design

Tag management

GA4 setup

Troubleshooting

Data integrity

Communication

Herramientas

Google Tag Manager

GA4

Meta CAPI

Google Ads

TikTok Ads

LinkedIn Ads

Descripción del empleo

INGEPSY is seeking a Web Analyst to own the web analytics and pixel deployment architecture across multiple education and nonprofit partners. You will implement tracking in Google Tag Manager, ensure airtight data collection from first click to CRM entry, and troubleshoot across all paid ad platforms to keep campaigns measurable.

You bring 3+ years in marketing analytics, strong GTM and GA4 skills, and a practical mindset for privacy and data integrity.