Remote Web Analyst & Tag Management Specialist

INGEPSY; Sur; A distancia; COP 186.237.000 - 279.356.000; Jornada completa

Descripción de la vacante

INGEPSY seeks a Web Analyst to own tagging, data collection, and analytics across a portfolio of education and nonprofit clients. You will implement and troubleshoot GTM-based tracking, ensure data integrity, and collaborate with cross-functional teams to translate technical tracking into clear business insights.

The role focuses on server-side tagging, privacy compliance, and scalable measurement practices to support campaigns and reporting for a growing client roster.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment

Responsabilidades

• Own tag management and deployment across multiple clients in GTM, build data layers, and manage container structure.
• Audit, debug, and resolve data discrepancies between ad platforms, GA4, and CRM before campaigns go live.
• Document tagging plans and enable cross-team understanding of tracking requirements and data flows.

Conocimientos

GTM expertise

GA4

Data layer

Server-side tagging

Tag debugging

Data privacy (GDPR/CCPA)

Communication skills

Herramientas

Google Tag Manager

GA4

Meta Pixel

Google Ads

TikTok Pixel

LinkedIn Insight Tag

Descripción del empleo

INGEPSY seeks a Web Analyst to own tagging, data collection, and analytics across a portfolio of education and nonprofit clients. You will implement and troubleshoot GTM-based tracking, ensure data integrity, and collaborate with cross-functional teams to translate technical tracking into clear business insights.

The role focuses on server-side tagging, privacy compliance, and scalable measurement practices to support campaigns and reporting for a growing client roster.