Remote Web Analytics Analyst: GTM & Data Integrity Lead

INGEPSY; Perímetro Urbano Barranquilla; A distancia; COP 48.000.000 - 72.000.000; Jornada completa

Descripción de la vacante

INGEPSY is seeking a Web Analyst to own the web analytics and pixel deployment architecture, ensuring airtight data collection from first click to CRM entry. You’ll manage GTM, data layers, and multi-client tracking, with a focus on accuracy and scalability.

You bring 3+ years in marketing analytics, GA4 expertise, and strong communication to translate technical tracking into business insights. This role is remote, with global collaboration across education and nonprofit clients.

Formación

• 3+ years of hands-on tracking or web analytics experience in a marketing or agency environment.
• Intermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side tagging.
• Practical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedIn.
• Hands-on GA4 experience, including event configuration, key events, and DebugView
• Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIs

Responsabilidades

• Own tag management & deployment - deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager; build and maintain data layers; manage GTM container structure across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durability.
• Own QA, debugging & data integrity - audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes live.
• Support documentation & cross-team enablement - maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the data.

Conocimientos

GTM expertise

GA4 experience

Data privacy

Analytical comms

Herramientas

Google Tag Manager

GA4

Server-side tagging

Pixel deployment

Descripción del empleo

INGEPSY is seeking a Web Analyst to own the web analytics and pixel deployment architecture, ensuring airtight data collection from first click to CRM entry. You’ll manage GTM, data layers, and multi-client tracking, with a focus on accuracy and scalability.

You bring 3+ years in marketing analytics, GA4 expertise, and strong communication to translate technical tracking into business insights. This role is remote, with global collaboration across education and nonprofit clients.