Remote Web Analyst — Tag Management & Data Quality

INGEPSY; Cartagena de Indias; A distancia; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Competitive compensation

High-visibility role

Impact on client data

Collaborative team culture

Descripción de la vacante

INGEPSY is seeking a Web Analyst to own tag management, QA, and data integrity across a multi-client environment. You will deploy pixels, troubleshoot across ad platforms, and ensure accurate data collection from first click to CRM entry.

You will build data layers, maintain GTM structures, and document tracking solutions for cross-team use, enabling reliable reporting for education and nonprofit partners.

Formación

• 3+ years of hands-on tracking or web analytics in marketing/agency.
• Intermediate GTM containers, triggers, variables, data layer, server-side tagging.
• Experience planning, deploying, and troubleshooting conversion tracking across major ad platforms; knowledge of Pixel and CAPI.
• GA4 hands-on experience: event config, key events, DebugView.
• Understanding GDPR/CCPA and consent managers impact on KPIs.
• Analytical, growth-minded with strong communication for non-technical audiences; education marketing experience valued.

Responsabilidades

• Own tag management & deployment across multi-client environments; manage GTM container structure.
• Own QA, debugging & data integrity; audit tags and data discrepancies; verify events in GA4 DebugView.
• Support documentation & cross-team enablement; maintain tagging plans and QA checklists.

Conocimientos

Tag management

GTM

Data layer

GA4

Data integrity

Debugging

Conversion tracking

Communication

AI/LLM awareness

Herramientas

Google Tag Manager

GA4

Descripción del empleo

INGEPSY is seeking a Web Analyst to own tag management, QA, and data integrity across a multi-client environment. You will deploy pixels, troubleshoot across ad platforms, and ensure accurate data collection from first click to CRM entry.

You will build data layers, maintain GTM structures, and document tracking solutions for cross-team use, enabling reliable reporting for education and nonprofit partners.